ODTU Sanat 20 Igishushanyo Mbonera Cyerekana na Kenarkose Creative

Umushinga ODTU Sanat 20 Igishushanyo Mbonera Cyerekana wa Kenarkose Creative ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2020

ODTU Sanat 20 Igishushanyo Mbonera Cyerekana

na Kenarkose Creative

Umukiriya: Middle East Technical University

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #97941

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye ODTU Sanat 20 Igishushanyo Mbonera Cyerekana

Ku mwaka wa 20 wa ODTU Sanat, iserukiramuco ngarukamwaka rikorwa na kaminuza ya tekinike yo mu burasirazuba bwo hagati, icyifuzo cyari ukubaka ururimi rugaragara kugira ngo rugaragaze imyaka 20 yakurikiyeho. Nkuko byasabwe, umwaka wa 20 wibirori washimangiwe no kuyegera nkigikoresho gitwikiriye kizashyirwa ahagaragara. Igicucu cyibara ryamabara amwe agize imibare 2, na 0 yaremye 3D illusion. Iyi kwibeshya itanga ibyiyumvo byo gutabarwa kandi imibare isa nkaho yashonze inyuma. Guhitamo amabara meza bituma habaho itandukaniro rito hamwe numutuzo wa wavy 20.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

ODTU Sanat 20 Igishushanyo Mbonera Cyerekana ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. ODTU Sanat 20 Igishushanyo Mbonera Cyerekana biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. ODTU Sanat 20 Igishushanyo Mbonera Cyerekana ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Ibipimo n'Ipaki: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Ibibazo Fatizo: Visual Identity, Visual Communication, Graphic Design, Branding
Ikoranabuhanga ryo Guteza Imbere: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Ikibazo cy'Ishusho: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Ubushakashatsi: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Ibyatumye Habaho: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Igihe cy'Umushinga: The project started in October 2018 in Ankara and finished in March 2019.
Uburyo bw'Imikorere: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Abagize Itsinda: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Abafotoye: All visual materials were designed and produced by Kenarkose Creative.