Umushinga Morph Kwibumbagiza mu Ifunguro n'Ibinyobwa wa Mars Design Consultants ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2020
Morph Kwibumbagiza mu Ifunguro n'Ibinyobwa
Umukiriya: Mars Design Consultants
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #98855Imigereranyo
Ibyerekeye Morph Kwibumbagiza mu Ifunguro n'Ibinyobwa
Morph ni gahunda yo kwibumbagiza ya bar n'ikigo cy'ibiryo giherereye hejuru y'inyubako i Hangzhou, mu Bushinwa. Iyi dentite ishingiye kuri Liangzhu, inkuru ya kera y'urukundo y'Abashinwa, ndetse no ku mababa yinjiza amabara atandukanye y'ikinyugunyugu cyitwa blue morpho. Ikirango gihuza imiterere y'amababa y'ikinyugunyugu cy'igitsina gore n'iy'igitsina gabo mu kimenyetso kimwe. Ibara ry'umukara-ryera (dark purple) ku buryo bwo hasi ryerekana ijoro ryuzuye inyenyeri, mu gihe amababa yerekana impinduka z'amabara y'umukororombya. Igishushanyo cyerekana ikinyugunyugu gisa n'inzuzi z'amabara (kaleidoscope) ni cyo cyifuzo cy'ingenzi cy'igishushanyo. Iki gishushanyo gikoreshwa kuri lisiti y'ibiribwa, agasanduku k'ibirahuri, amashusho agenda (motion projections), ndetse n'igishushanyo cy'ubugeni ku rukuta.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Morph Kwibumbagiza mu Ifunguro n'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Morph Kwibumbagiza mu Ifunguro n'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Morph Kwibumbagiza mu Ifunguro n'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Ibipimo n'Ipaki
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Ibibazo Fatizo
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Ikoranabuhanga ryo Guteza Imbere
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Ikibazo cy'Ishusho
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Ubushakashatsi
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Ibyatumye Habaho
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Igihe cy'Umushinga
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Uburyo bw'Imikorere
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Patente
- MARS
- Abagize Itsinda
- Angela Lu Zhang
Nico Xu YiFei - Abafotoye
- MARS
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