Tiao Ouyang ᱨᱮᱱᱟᱜ South Branch Sign ᱨᱮᱥᱴᱟᱨᱮᱸᱴ ᱯᱩᱭᱞᱩᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2020
South Branch Sign ᱨᱮᱥᱴᱟᱨᱮᱸᱴ ᱯᱩᱭᱞᱩᱠ ᱰᱤᱡᱟᱭᱤᱱ
Tiao Ouyang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Oytt Design
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100068 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
South Branch Sign ᱨᱮᱥᱴᱟᱨᱮᱸᱴ ᱯᱩᱭᱞᱩᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱩᱛ ᱵᱨᱟᱸᱪ ᱥᱟᱭᱤᱱ ᱪᱟᱝᱡᱷᱳᱩ ᱨᱮ ᱢᱮᱱᱟᱜ ᱠᱳᱸ ᱦᱚᱸᱜ ᱠᱚᱝ-ᱥᱴᱟᱭᱤᱞ ᱪᱮᱱ ᱨᱮᱥᱴᱟᱨᱮᱸᱴ ᱟᱜ ᱯᱩᱭᱞᱩᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱛᱮ 500 ᱥᱠᱣᱮᱨ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱟᱭ ᱵᱟᱭ ᱥᱟᱢᱟᱱ ᱟᱨ ᱨᱚᱝ ᱠᱚ ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱡᱤᱥᱤᱢ ᱚᱠᱚ ᱠᱚ ᱠᱚᱢ ᱠᱟᱱᱟ ᱟᱨ ᱞᱮᱭᱟᱣᱩᱴ ᱚᱱᱟ ᱵᱟᱭ ᱩᱫᱩᱜ ᱯᱟᱸᱡᱟᱹ ᱠᱚ ᱠᱷᱚᱱ ᱯᱟᱲᱦᱟᱣ ᱠᱟᱱᱟ ᱾ ᱴᱮᱨᱟᱡᱳ, ᱫᱟᱨᱮ, ᱪᱟᱢᱲᱟ ᱟᱨ ᱥᱤᱥᱤᱨ ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱟᱲᱟᱝ ᱟᱨ ᱵᱚᱦᱚᱜ ᱡᱟᱭᱜᱟ ᱴᱮᱠᱥᱪᱟᱨ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾ ᱫᱮᱡ ᱟᱨᱦᱚᱸ ᱨᱟᱠᱟᱵᱟᱠᱟᱛᱮ ᱜᱟᱲᱟᱭ ᱠᱳ ᱚᱰᱚᱠ ᱟᱨ ᱪᱟᱸᱫᱳᱭᱟ ᱨᱮ ᱪᱟᱞᱟᱜ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱛᱦᱮᱵᱟᱜ ᱟᱠᱟᱱ ᱪᱟᱸᱫᱳ ᱦᱟᱹᱛᱤᱡᱳᱜ ᱦᱤᱥᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱩᱫᱩᱜᱚᱜᱼᱟᱭ ᱾ ᱱᱚᱶᱟ ᱴᱷᱟᱶ ᱨᱮ ᱫᱟᱲᱟ ᱟᱨ ᱡᱚᱠᱷᱚᱱ ᱴᱟᱶ ᱡᱟᱭᱜᱟ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱫᱟ ᱴᱮᱠᱥᱪᱟᱨ ᱟᱨ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱮᱠᱟᱛᱮ ᱟᱲᱟᱜ ᱟᱨ ᱚᱱᱰᱨᱟ ᱴᱟᱦᱮᱸᱱ ᱨᱩᱯ ᱢᱮᱱᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
South Branch Sign ᱨᱮᱥᱴᱟᱨᱮᱸᱴ ᱯᱩᱭᱞᱩᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ South Branch Sign ᱨᱮᱥᱴᱟᱨᱮᱸᱴ ᱯᱩᱭᱞᱩᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- ᱴᱮᱜ ᱠᱚ
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- ᱯᱨᱮᱨᱚᱱᱟ
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Tiao Ouyang, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Tiao Ouyang
Danfeng Zhou
Yang Li - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
