PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱩᱛᱥᱟᱵ· 2020
Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design and Innovation
ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100581 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱮᱢ ᱯᱷᱩᱭᱮᱞ PRO-AM ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱤᱭᱚᱱ ᱜᱮᱢᱤᱝ ᱜᱮᱞᱟᱹ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫᱴᱟᱹᱝ ᱧᱩ ᱡᱤᱱᱤᱥ ᱵᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱟᱨ ᱚᱲᱟᱜ ᱨᱮ ᱧᱮᱞᱚᱜᱤᱡ ᱠᱚ ᱴᱷᱮᱱ ᱯᱷᱚᱨᱚᱭᱟᱛ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱜᱮᱞᱟᱹ ᱨᱮ ᱯᱮᱥᱟᱫᱟᱨ ᱜᱮᱢᱟᱨ ᱠᱚ ᱧᱩᱛᱩᱢᱟᱱ ᱦᱚᱲ ᱠᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱞᱮᱱᱟ ᱡᱮᱢᱚᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱱᱟᱶᱟ ᱵᱟᱨ-ᱵᱤᱨᱩᱫᱷ-ᱵᱟᱨ ᱜᱮᱢ ᱢᱚᱰ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱱᱟᱶᱟ ᱧᱩ ᱠᱮᱱ ᱩᱫᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱥᱴᱩᱰᱤᱭᱚ ᱥᱮᱴ ᱫᱚ ᱟᱨᱟᱜ ᱟᱨ ᱞᱤᱞᱽ ᱨᱚᱝ ᱛᱮ ᱢᱟᱨᱥᱟᱞ ᱞᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱰᱨᱟᱢᱟᱛᱤᱠ ᱟᱥᱚᱨ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱟᱨ ᱵᱟᱨᱭᱟ ᱫᱚᱞ ᱮᱴᱟᱜᱚᱜᱼᱟ᱾ ᱠᱮᱴᱮᱡ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱠᱮᱴᱮᱡ ᱨᱚᱝ ᱛᱮ ᱡᱟᱭᱜᱟ ᱫᱚ ᱜᱮᱢᱤᱝ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱥᱮᱴ ᱫᱚ ᱚᱱᱠᱟ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱡᱮᱢᱚᱱ ᱯᱷᱚᱨᱚᱭᱟᱛ ᱚᱠᱛᱚ ᱨᱮ ᱥᱠᱨᱤᱱ ᱨᱮ ᱯᱟᱨᱥᱟᱞ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
