Ana Ramirez-Marta Liarte ᱨᱮᱱᱟᱜ Si Me Quiero ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱭᱩᱮᱠᱥ

Ana Ramirez-Marta Liarte ᱨᱮᱱᱟᱜ Si Me Quiero ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱭᱩᱮᱠᱥ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱣᱮᱵ· 2020

Si Me Quiero ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱭᱩᱮᱠᱥ

Ana Ramirez-Marta Liarte ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Little Red studio

ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#101702 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Si Me Quiero ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱭᱩᱮᱠᱥ ᱵᱟᱵᱚᱛ ᱛᱮ

Sí, Me Quiero ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱡ ᱛᱮᱜᱮ ᱛᱟᱦᱮᱸᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱭ᱾ ᱯᱨᱚᱡᱮᱠᱴ ᱪᱟᱹᱞᱩ ᱞᱟᱹᱜᱤᱫ ᱤᱱᱴᱚᱨᱵᱷᱤᱣ ᱠᱚ ᱪᱟᱹᱞᱩ ᱞᱮᱱᱟ ᱟᱨ ᱠᱩᱲᱤ ᱠᱚ ᱥᱟᱶ ᱡᱚᱯᱚᱲᱟᱣ ᱨᱮ ᱥᱟᱶᱛᱟ ᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱛᱷᱟ ᱠᱚ ᱧᱮᱞ ᱵᱟᱲᱟᱭ ᱞᱮᱱᱟ; ᱥᱟᱶᱛᱟ ᱨᱮ ᱟᱨ ᱟᱡ ᱥᱟᱶ ᱟᱡᱟᱜ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ᱾ ᱱᱚᱶᱟ ᱠᱟᱛᱷᱟ ᱵᱟᱰᱟᱭ ᱮᱱᱟ ᱡᱮ ᱣᱮᱵᱽ ᱫᱚ ᱢᱤᱫ ᱥᱟᱶᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱟᱡ ᱛᱮ ᱟᱡᱮ ᱠᱩᱥᱤᱭᱟᱜ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱥᱚᱡᱷᱮ ᱠᱟᱛᱷᱟ ᱧᱮᱞᱚᱜᱼᱟ ᱱᱤᱣᱴᱨᱚᱞ ᱴᱚᱱ ᱥᱟᱶ ᱟᱨᱟᱜ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱟᱫᱚᱢ ᱠᱟᱹᱢᱤ ᱠᱚ ᱨᱮ ᱢᱚᱱᱮ ᱦᱟᱹᱴᱤᱧ ᱞᱟᱹᱜᱤᱫ, ᱠᱞᱟᱭᱮᱱᱴ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱯᱚᱛᱚᱵ ᱨᱮᱭᱟᱜ ᱵᱽᱨᱟᱸᱰ ᱨᱚᱝ᱾ ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱱᱥᱴᱨᱚᱠᱴᱤᱵᱷᱤᱡᱚᱢ ᱠᱟᱞᱟ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Si Me Quiero ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱭᱩᱮᱠᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Si Me Quiero ᱣᱮᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱭᱩᱮᱠᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The website Si, Me Quiero, it is a space created to love oneself. This is a safe space where to be oneself. A trial-free website where we practice Zero Requirement and love for oneself. The web is an accompaniment, and it simply leads to an approach. The colors are neutral contrasted with the red that calls for certain actions. The design is simple for you to travel through the sections cleanly and is accompanied by a deck of cards that when you click gives us a message to encourage us.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.
ᱴᱮᱜ ᱠᱚ: Responsive, website, design, responsive, Digital Transformation, Content, social change, Strategy,User Interface Design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Understand, design, evaluate and execute. The solution evolved through concepts, rapid prototypes, user evaluations and execution.There is a lot of research done on this application before the design process. Adobe XD, Illustrator and Photoshop are used to create the actual design and designs. In addition, the team conducted an in-depth analysis and investigation of data to ensure that the design focuses on the user.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The main obstacle was to overcome the mental and social barriers of the project, since it can be linked to feminism and is not what was wanted. Presenting it as something external to a social movement but as an aid that transforms people's lives was the most difficult.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The process began in the first searches of references of external sites and brand reference. Then we researched more about the user and their goals, made character files, scenarios and information architecture. From this, wire schemes were created that were later transformed into visual materials in Adobe XD and Photoshop.
ᱯᱨᱮᱨᱚᱱᱟ: The client wanted it to be simple and clean, so since the use of color was a two-tone range the inspiration came from the constructivist design, its way of placing texts and the use of square shapes in space.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started at the end of Octiber 2019 in Bilbao and finsihed at the end of February 2020.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Upon landing on the promotion website, visitors are greeted with an image of a woman hugging a heart. The website uses the artistic use of white and gray interspersed with red pieces and solvents to embody the idea of spiritual and peaceful introspection. Visitors can find useful project information on this functional but elegant website. The deck of cards with self-help messages are an interesting point of the web.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: UX / UI Designer: Ana Ramirez
Layout: Marta Liarte
SEO: conquer the internet