Ruud Winder - Rebrandt ᱨᱮᱱᱟᱜ Woonwaard ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Woonwaard ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ
Ruud Winder - Rebrandt ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: REBRANDT® — Dutch Masters in Rebranding
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#103738 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Woonwaard ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱩᱱᱣᱟᱨᱰ ᱫᱚ ᱱᱮᱫᱟᱨᱞᱮᱱᱰᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱚᱲᱟᱜ ᱜᱟᱶᱛᱟ ᱠᱚ ᱢᱩᱫᱽ ᱨᱮ ᱢᱤᱫ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱞᱮᱠᱟᱛᱮ ᱢᱮᱱᱠᱷᱟᱱ ᱜᱚᱢᱠᱮ ᱜᱮᱭᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱥᱛᱷᱤᱨ ᱟᱨ ᱥᱟᱱᱛᱤ ᱩᱫᱩᱜᱟᱭ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱚᱲᱟᱜ ᱦᱟᱛᱟᱣᱤᱡ ᱠᱚᱣᱟᱜ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱦᱚᱲ ᱟᱨ ᱦᱟᱛᱟᱣ ᱨᱮᱭᱟᱜ ᱵᱮᱥ ᱥᱮᱫ ᱠᱚ ᱩᱫᱩᱜᱟᱭ ᱾ ᱡᱚᱛᱚ ᱵᱮᱵᱷᱟᱨ ᱨᱮ ᱢᱤᱫ ᱮᱴᱟᱜ ᱞᱮᱠᱟᱱ ᱜᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱮᱢᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱨ ᱨᱚᱝ ᱨᱮ ᱒᱕᱐ ᱠᱷᱚᱱ ᱡᱟᱹᱥᱛᱤ ᱜᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱪᱷᱟᱯᱟ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱮᱯᱷ ᱮᱥ ᱥᱤ ᱯᱨᱚᱢᱟᱬᱤᱛ ᱠᱟᱜᱚᱡᱽ ᱛᱩᱨᱩᱭ ᱜᱚᱴᱟᱝ ᱯᱟᱱᱴᱚᱱ ᱨᱚᱝ ᱟᱨ ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱥᱟᱶᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱛᱮᱛᱮ ᱠᱟᱜᱚᱡᱽ ᱵᱮᱵᱷᱟᱨ ᱠᱚᱢᱚᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Woonwaard ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Woonwaard ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- ᱴᱮᱜ ᱠᱚ
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- ᱯᱨᱮᱨᱚᱱᱟ
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 3-4 Months region Amsterdam, The Netherlands
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All rights REBRANDT®
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