Paul Robb ᱨᱮᱱᱟᱜ Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ
Paul Robb ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Accademia Di Belle Art Perugia
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#108380 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱮᱨᱩᱡᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱟᱠᱠᱟᱫᱮᱢᱤᱭᱟ, ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱹᱠᱛᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱸᱥᱛᱷᱟ ᱨᱮᱱᱟᱜ ᱤᱪᱷᱟᱹ ᱯᱚᱴᱚᱢ ᱧᱮᱞᱚᱜᱼᱟ ᱡᱮ ᱵᱷᱚᱵᱤᱥᱚᱛ ᱛᱮ ᱞᱚᱜᱚᱱ ᱪᱟᱞᱟᱜ ᱞᱟᱹᱜᱤᱫ᱾ S&P ᱫᱚ ABA ᱨᱮᱱ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱟᱨ ᱪᱮᱫᱚᱜ ᱠᱚᱲᱟ ᱥᱟᱶ ᱠᱟᱹᱢᱤ ᱠᱮᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱵᱷᱟᱜᱽ ᱟᱨ ᱟᱠᱟᱫᱮᱢᱤ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱸᱰ ᱥᱮᱞᱮᱫ ᱞᱟᱹᱜᱤᱫ᱾ ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱠᱚᱣᱟᱜ ᱠᱷᱟᱴᱚ ᱠᱟᱹᱢᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱢᱤᱫ ᱢᱤᱫᱩᱱ ᱪᱚᱞᱚᱛ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱵᱮᱱᱟᱣ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱠᱞᱟ ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱱᱤᱡᱚᱨᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱚᱜᱼᱟ᱾ ᱩᱱᱠᱩ ᱫᱚ ᱢᱤᱫ ᱡᱤᱣᱤᱫ, ᱫᱚᱲ ᱟᱨ ᱱᱟᱯᱟᱭ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱮᱢ ᱛᱮᱭᱟᱨ ᱠᱮᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱠᱚᱞᱟ ᱨᱮ ᱠᱟᱹᱢᱤᱭᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱞᱤᱥᱮ ᱟᱨ ᱨᱤᱛᱤ ᱠᱷᱚᱱ ᱵᱟᱧᱪᱟᱣᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Online and outdoor campaign
- ᱴᱮᱜ ᱠᱚ
- Type, Campaign, Art school
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The material was both digital and print
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- ᱯᱨᱮᱨᱚᱱᱟ
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- June-October, Perugia Italy
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Paul Robb
ᱥᱯᱚᱱᱥᱚᱨᱰ
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