Yaman Hu ᱨᱮᱱᱟᱜ Low Classic ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ (Brand Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Low Classic ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ (Brand Identity)
Yaman Hu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Low Classic
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#113244 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Low Classic ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ (Brand Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱚ ᱠᱞᱟᱥᱤᱠ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱟᱭᱨ ᱴᱚᱲᱟᱸᱜ ᱯᱚᱥᱟᱠ ᱞᱮᱵᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱠᱚᱨᱮ ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱾ ᱱᱚᱸᱰᱮ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱾ ᱚᱠᱟ ᱾ 1980 ᱥᱮᱨᱢᱟᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱚᱥᱟᱠ ᱢᱮᱜᱚᱡᱤᱱᱠᱚ ᱠᱷᱚᱱ ᱤᱱᱥᱯᱟᱭᱭᱮᱨ ᱦᱟᱠ ᱠᱟᱱᱟ ᱾ ᱢᱩᱴᱮᱰ (muted) ᱨᱚᱸᱜ ᱯᱟᱞᱮᱴ ᱟᱨ ᱜᱨᱤᱰ ᱛᱮᱰ ᱵᱟᱝᱟᱭ ᱢᱮᱱ ᱞᱮᱭᱟᱸ ᱠᱚ ᱞᱟᱭᱟᱭᱩᱴ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱟᱥᱟᱲ ᱚᱰᱚᱠ ᱠᱟᱱᱟ ᱟᱨ ᱮᱞᱮᱜᱮᱸᱴ ᱠᱚᱨᱵ ᱠᱚ ᱥᱟᱶᱛᱮ ᱢᱤᱥᱟᱹᱣᱟᱠ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱷᱟᱥᱟ ᱛᱮᱭᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱾ ᱯᱨᱤᱸᱴ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱫᱩᱚ ᱨᱮᱭᱟᱜ ᱢᱮᱴᱮᱨᱤᱭᱟᱞ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱮᱢᱚᱱ ᱯᱚᱥᱴᱚᱨ, ᱥᱚᱥᱟᱭᱴᱤ ᱢᱤᱰᱤᱭᱟ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱤᱢᱮᱞ ᱟᱨ ᱣᱮᱵ ᱵᱮᱱᱚᱨ ᱠᱚ ᱾ ᱯᱨᱤᱸᱴ ᱠᱟᱹᱴᱮᱡ ᱠᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱟᱝ ᱫᱩᱥᱟᱸᱫ ᱤᱡᱟᱹᱭ ᱠᱟᱶᱟᱜ ᱨᱚᱸᱜ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱩᱫᱮᱥ ᱠᱟᱱᱟ ᱢᱟᱨᱟᱝ ᱚᱠᱛᱚ ᱠᱟᱶᱟᱜ ᱨᱩᱯ ᱛᱮ ᱮᱠᱮᱴ ᱰᱤᱡᱤᱴᱟᱞ ᱨᱩᱯ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Low Classic ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ (Brand Identity) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Low Classic ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ (Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1920px*1280px
- ᱴᱮᱜ ᱠᱚ
- Identity, digital design, fashion, typography
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- ᱯᱨᱮᱨᱚᱱᱟ
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Yaman Hu
Designer: Yaman Hu
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
