Plus X ᱨᱮᱱᱟᱜ Krafton Primary Function: ᱵᱽᱨᱮᱸᱰ ᱮᱠᱚᱯᱮᱨᱤᱭᱮᱱᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Krafton Primary Function: ᱵᱽᱨᱮᱸᱰ ᱮᱠᱚᱯᱮᱨᱤᱭᱮᱱᱥ ᱰᱤᱡᱟᱭᱤᱱ
Plus X ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Krafton
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#115949 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Krafton Primary Function: ᱵᱽᱨᱮᱸᱰ ᱮᱠᱚᱯᱮᱨᱤᱭᱮᱱᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱨᱟᱯᱴᱚᱱ ᱫᱚ ᱜᱮᱢ ᱰᱮᱣᱮᱞᱚᱯᱢᱮᱱᱴ ᱥᱴᱩᱰᱤᱭᱚ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱜᱚᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱮᱸᱰ ᱮᱠᱚᱯᱮᱨᱤᱭᱮᱱᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱮᱞᱟᱭᱮᱱᱥ ᱵᱽᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱟᱞᱜ ᱜᱮ ᱟᱨ ᱜᱚᱴ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱜ ᱵᱟᱨ ᱦᱚᱸ ᱩᱫᱩᱜᱠᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱰᱷᱭᱚᱢᱤᱠ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱨᱟᱯᱴ ᱜᱤᱞᱰ ᱨᱮᱭᱟᱜ ᱠᱨᱮᱥᱴ ᱠᱷᱚᱱ ᱮᱱᱮᱢᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱥᱤᱞᱰ ᱛᱮᱭᱟᱨ ᱨᱮᱠᱟᱜ ᱯᱷᱨᱮᱢ ᱫᱚ ᱢᱩᱞ ᱨᱩᱯ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ᱾ ᱮᱠᱴᱟᱜ ᱠᱨᱮᱥᱴ ᱨᱩᱯ ᱜᱮ ᱡᱚᱛᱚ ᱮᱞᱟᱭᱮᱱᱥ ᱵᱽᱨᱮᱸᱰ ᱨᱮ ᱞᱟᱹᱜᱩᱭᱮᱱᱟ ᱟᱨ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱨᱚᱝ ᱛᱮ ᱟᱞᱜ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱞᱚᱜᱚ, ᱨᱚᱝ, ᱴᱟᱭᱤᱯᱯᱷᱮᱥ ᱟᱨ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ, ᱯᱷᱚᱨᱢ, ᱟᱭᱠᱚᱱ ᱟᱨ ᱮᱰᱣᱟᱨᱴᱤᱡᱢᱮᱱᱴ ᱞᱮᱠᱟᱱ ᱴᱟᱪᱯᱚᱭᱮᱸᱴ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Krafton Primary Function: ᱵᱽᱨᱮᱸᱰ ᱮᱠᱚᱯᱮᱨᱤᱭᱮᱱᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Krafton Primary Function: ᱵᱽᱨᱮᱸᱰ ᱮᱠᱚᱯᱮᱨᱤᱭᱮᱱᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - ᱴᱮᱜ ᱠᱚ
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- ᱯᱨᱮᱨᱚᱱᱟ
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project proceeded for 9 months in Seoul, South Korea.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Plus X Co.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Plus X
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
