Joshua Grant Rayner ᱨᱮᱱᱟᱜ Cap Pac Primary Function: ᱚᱠᱛᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ

Joshua Grant Rayner ᱨᱮᱱᱟᱜ Cap Pac Primary Function: ᱚᱠᱛᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2021

Cap Pac Primary Function: ᱚᱠᱛᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ

Joshua Grant Rayner ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Cassette Concepts limitied

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

34,498

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#117274 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Cap Pac Primary Function: ᱚᱠᱛᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱠᱯ ᱯᱟᱠ ᱫᱚ ᱵᱟᱦᱨᱮ ᱚᱠᱛᱚ ᱠᱚᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ ᱾ ᱠᱯ ᱯᱟᱠ ᱫᱚ ᱢᱤᱫ ᱜᱚᱴᱟ ᱠᱟᱨᱰ ᱯᱟᱛᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱟᱡᱟᱜ ᱛᱷᱮᱱ ᱠᱟᱛᱷᱟ ᱠᱟᱹᱢᱤᱢᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱵᱟᱨᱭᱟ ᱥᱤᱸᱜᱤ ᱰᱷᱟᱹᱯᱤᱱ ᱵᱤᱰᱟᱹᱣ ᱠᱟᱛᱮ ᱵᱚᱦᱚᱜ ᱠᱚᱨᱮ ᱛᱚᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱮᱫ ᱠᱚ ᱰᱷᱟᱹᱯᱤᱭᱟ ᱾ ᱵᱟᱸᱪᱟᱣ ᱢᱮᱱᱟᱜ ᱯᱟᱱᱮᱞ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤᱭᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫᱮᱱ ᱚᱠᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱ ᱠᱷᱚᱵᱚᱨ ᱟᱜᱩᱭᱟ ᱾ ᱱᱚᱣᱟ ᱯᱟᱱᱮᱞ ᱫᱚ ᱵᱟᱨᱭᱟ ᱧᱩ ᱡᱤᱱᱤᱥ ᱟᱜᱩᱭ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ ᱾ ᱨᱤᱥᱟᱭᱠᱤᱞ ᱠᱟᱱ ᱟᱨ ᱵᱟ ᱥᱟᱴᱤᱯᱷᱤᱠᱮᱴ ᱢᱮᱱᱟᱜ ᱠᱟᱨᱰ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱫᱟᱜ ᱵᱟᱹᱱᱩᱜ ᱥᱤᱭᱟᱦᱤ ᱟᱨ ᱠᱚᱢ ᱛᱟᱠᱚᱛ ᱛᱮ ᱨᱚᱦᱚᱲ ᱚᱠᱛᱟᱦᱮᱱ ᱾ ᱩᱫᱮᱥ ᱫᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱚᱠᱛᱚᱦᱮᱱ ᱟᱹᱡᱩᱨᱤ ᱠᱚᱢ ᱠᱟᱛᱮ ᱫᱚ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Cap Pac Primary Function: ᱚᱠᱛᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cap Pac Primary Function: ᱚᱠᱛᱚ ᱯᱚᱨᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
ᱴᱮᱜ ᱠᱚ: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
ᱯᱨᱮᱨᱚᱱᱟ: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
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ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Joshua Grant Rayner