Yiyang Liu ᱨᱮᱱᱟᱜ Jincaitou ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Jincaitou ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ
Yiyang Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Gui Brewery Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#117381 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jincaitou ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱤᱱᱠᱟᱭᱛᱚᱣ ᱫᱚ ᱪᱤᱱᱤ ᱵᱟᱭᱡᱤᱣ ᱚᱲᱟᱠ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱠᱮᱯ ᱫᱚ ᱡᱚᱢᱟᱜ ᱜᱨᱮᱰ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ, ᱟᱨ ᱚᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱱᱟᱶᱟ ᱰᱤᱠᱟᱞ ᱪᱷᱟᱯᱟ ᱟᱨ ᱯᱩᱨᱩᱱ ᱮᱱᱟᱢᱮᱞ ᱠᱟᱹᱢᱤ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱡᱽ ᱨᱮᱭᱟᱜ ᱢᱩᱪᱟᱹᱫ ᱨᱮ ᱮᱱᱮᱡ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱱ ᱢᱤᱫ ᱠᱩᱞᱟᱹ, ᱢᱤᱫ ᱡᱮᱰ ᱨᱩᱭᱤ ᱟᱨ ᱢᱤᱫ ᱢᱮᱜᱯᱟᱭ ᱫᱮᱠᱷᱟᱣᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱯᱮ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱪᱤᱱᱤ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱠᱩᱥᱤ ᱵᱷᱟᱜᱭᱚ ᱥᱟᱶ ᱡᱩᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱛᱟᱭᱚᱢ ᱛᱟᱞᱟ ᱨᱮ ᱚᱲᱟᱠ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱮᱠᱷᱟᱣᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱚᱢ ᱮᱢ ᱟᱨ ᱡᱚᱢᱟᱜ ᱡᱟᱞ ᱠᱷᱚᱱ ᱫᱚ ᱯᱷᱟᱨᱢᱮᱱᱴᱮᱥᱚᱱ ᱟᱨ ᱰᱤᱥᱴᱤᱞᱤᱝ ᱦᱟᱹᱵᱤᱡ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱑᱐᱕ ᱜᱩᱱ ᱑᱐᱕ ᱜᱩᱱ ᱒᱖᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱟᱯ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱶᱟ ᱫᱷᱟᱹᱵᱤ ᱫᱷᱟᱹᱵᱤ ᱴᱮᱠᱱᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱠᱷᱟᱨᱚᱪ ᱠᱚᱢ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jincaitou ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jincaitou ᱵᱟᱭᱡᱤᱣ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 105mm x Depth 105mm x Height 260mm
- ᱴᱮᱜ ᱠᱚ
- Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
- ᱯᱨᱮᱨᱚᱱᱟ
- In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yiyang Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
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