Tsuyoshi Omori ᱨᱮᱱᱟᱜ Three Emotions Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Three Emotions Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱠᱚᱢ
Tsuyoshi Omori ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#117934 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Three Emotions Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱛᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱚᱬᱚᱠ ᱠᱚ ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱱᱚᱸ-ᱯᱨᱚᱯᱷᱤᱴ ᱚᱨᱜᱟᱱᱟᱭᱡᱮᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱠᱟ ᱠᱤᱱ ᱮᱠᱮ ᱵᱨᱟᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱠᱟᱱᱟ। ᱚᱱᱟ ᱚᱨᱜᱟᱱᱟᱭᱡᱮᱥᱚᱱ ᱡᱮ ᱦᱟᱱᱥᱮᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱱᱟᱴᱚᱨᱤᱭᱟᱢ ᱠᱚ ᱭᱩᱱᱮᱥᱠᱚ ᱣᱟᱨᱞᱰ ᱦᱮᱨᱤᱴᱮᱡ ᱞᱤᱥᱴ ᱨᱮ ᱥᱮᱞᱮᱫ ᱠᱚᱦᱚᱸ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱚᱠᱟ ᱯᱟᱦᱴᱟ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱚᱱᱟ ᱥᱮ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱮᱠᱮ। ᱞᱚᱜᱚ ᱨᱮ ᱛᱤᱱ ᱴᱟ ᱯᱤᱠᱴᱚᱜᱨᱟᱢ ᱠᱚ ᱢᱮᱥᱟ ᱦᱩᱭᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱚ ᱫᱩᱠᱷ, ᱞᱟᱡ ᱟᱨ ᱟᱥᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱢᱟᱱ ᱠᱟᱱᱟ। ᱡᱟᱦᱟᱸ ᱠᱚ ᱯᱤᱠᱴᱚᱜᱨᱟᱢ ᱨᱮᱭᱟᱜ ᱢᱩᱦᱟᱸ ᱮᱠᱮ ᱡᱚᱴᱚ ᱴᱩᱰᱟᱜ ᱠᱚᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱟᱨᱦᱚᱸ 'H' ᱦᱚᱨᱚᱯᱷ ᱠᱚ ᱞᱮᱠᱟᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱞᱮᱠᱷᱟᱱ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱚᱱᱟ ᱡᱚᱴᱚ ᱮᱠᱮ ᱢᱤᱫ ᱥᱮᱨᱮᱡ ᱡᱚᱴᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱠᱚᱦᱚᱸ ᱫᱚᱦᱚ ᱠᱟᱛᱮᱭᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱴᱟᱯᱩ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱚᱠᱟ ᱨᱮ ᱵᱟᱨ ᱴᱟ ᱥᱟᱱᱟᱴᱚᱨᱤᱭᱟᱢ ᱛᱤᱸᱜᱩ ᱠᱟᱱᱟᱭ। 594 ᱟᱨ 841 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱱᱚᱨᱥᱚᱨᱤ ᱥᱠᱩᱞ, ᱠᱤᱱᱰᱚᱨᱜᱟᱨᱴᱮᱱ ᱟᱨ ᱦᱟᱥᱯᱤᱛᱟᱞ ᱠᱚ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Three Emotions Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Three Emotions Primary Function: ᱵᱨᱟᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Poster: Width 594mm x Height 841mm
- ᱴᱮᱜ ᱠᱚ
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- ᱯᱨᱮᱨᱚᱱᱟ
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This logo was released in May 2019, updated in April 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
