Wai Ching Chan ᱨᱮᱱᱟᱜ Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ
Wai Ching Chan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Timing Sauce
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118426 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱟᱭᱢᱤᱝ ᱥᱟᱶᱥ ᱢᱮᱱᱟᱜ ᱫᱚ ᱢᱤᱫ ᱠᱚ ᱵᱨᱟᱸᱰᱤᱝ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱶᱥ ᱛᱮᱭᱟᱨ ᱦᱚᱸ ᱠᱚᱨᱮ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱨᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ, ᱢᱤᱫ ᱞᱚᱜᱚ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱤᱠᱨᱤ ᱡᱚᱛᱚᱨ ᱠᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱢᱟᱲᱟᱝ ᱧᱩᱛᱩᱢ ᱫᱚ ᱯᱟᱥᱛᱟ ᱨᱮᱭᱟᱜ ᱠᱚᱴᱷᱟ ᱠᱚᱣᱟᱜ ᱛᱟᱦᱮᱸᱛᱟᱴ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱵᱤᱠᱨᱤ ᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱵᱟᱝ ᱢᱤᱞᱟᱹᱣ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱩᱛᱩᱢ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱟᱵᱥᱴᱨᱮᱠᱴ ᱨᱩᱯ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱶᱥ ᱟᱨ ᱢᱤᱫ ᱨᱩᱣᱟᱹᱲ ᱚᱠᱟᱭ ᱠᱟᱛᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱢᱩᱠᱷ ᱚᱠᱟᱛᱮ ᱡᱟᱦᱟᱱ ᱮᱢ ᱟ ᱾ ᱨᱚᱝ ᱵᱤᱥᱟᱭ ᱚᱱᱚᱞᱴᱟᱸᱭ ᱯᱟᱴᱮᱴ ᱨᱮᱭᱟᱜ ᱵᱟᱴᱚᱸ ᱫᱤᱥᱚᱢ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱟᱶᱜᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱱ ᱨᱚᱝ ᱡᱩᱲᱤ ᱠᱚ ᱨᱟᱹᱲᱟᱹ ᱠᱚᱣᱟᱜᱼᱟ ᱤᱫᱤ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱟᱹᱥᱠᱟ ᱟᱨ ᱡᱚᱱᱚᱜ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵ ᱜᱟᱶᱟᱹᱭ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱫᱟᱜ ᱵᱟᱝ ᱟᱛᱠᱟᱨ ᱠᱟᱱ ᱪᱠᱟᱛᱠᱟ ᱯᱤᱵᱤᱥᱤ (PVC) ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱯᱮᱭᱟ ᱟᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱛᱤᱱ ᱢᱤᱫ ᱢᱤᱫ ᱢᱟᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱑᱒᱐, ᱑᱕᱐ ᱟᱨ ᱑᱘᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱵᱚᱛᱚᱞ ᱠᱚᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - ᱴᱮᱜ ᱠᱚ
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Label Material: PVC gloss label waterproof
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- ᱯᱨᱮᱨᱚᱱᱟ
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Hong Kong
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
