ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Guel Koc Janssen ᱨᱮᱱᱟᱜ Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ

Guel Koc Janssen ᱨᱮᱱᱟᱜ Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021

Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ

Guel Koc Janssen ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Gul Koc Gmbh

ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱰᱤᱡᱟᱭᱤᱱ

Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱜᱤᱮᱥᱤᱝᱜᱟᱨ ᱵᱤᱭᱚᱨᱦᱟᱞᱮ ᱫᱚ ᱡᱟᱨᱢᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱢᱩᱱᱤᱠ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱟᱨ ᱮᱵᱷᱮᱱᱴ ᱡᱟᱜᱟ ᱠᱟᱱᱟ ᱾ ᱢᱩᱬ ᱦᱚᱞ ᱫᱚ 180 ᱵᱚᱨᱜᱟ ᱢᱤᱴᱟᱨ ᱡᱟᱜᱟ ᱫᱚᱦᱚᱭᱮᱫᱟ, ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱛ ᱩᱪᱩᱬ ᱫᱚ 4.5 ᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱸᱰᱮ 160 ᱦᱚᱲ ᱫᱩᱨᱩᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱛᱟᱢᱵᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱭᱯ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱟᱞ ᱫᱚ ᱞᱚᱵᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱸᱴᱷᱟ ᱠᱷᱚᱱ ᱢᱩᱬ ᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱛ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱜᱨᱤᱰ ᱦᱟᱵᱤᱡ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱵᱤᱭᱚᱨ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱚᱰᱚᱠ ᱩᱬᱩᱢ ᱦᱟᱛᱟᱣᱟ ᱾ ᱯᱟᱱᱚᱨᱟᱢᱤᱠ ᱡᱷᱟᱨᱳᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱛᱤᱛ ᱠᱚ ᱵᱨᱩᱣᱟᱨᱤ ᱥᱟᱶ ᱡᱩᱲᱟᱣᱟ ᱾ ᱫᱩᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱤᱴᱟ ᱠᱚ ᱫᱚ ᱵᱟᱨ ᱠᱟᱸᱴᱷᱟ ᱨᱮ ᱠᱚ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱩᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱵᱤᱭᱚᱨ ᱵᱚᱛᱚᱞ ᱠᱚ ᱫᱚ ᱞᱚᱵᱤ ᱨᱮ ᱠᱚ ᱡᱩᱞᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱟᱥᱟᱝ ᱥᱤᱯᱤᱝ ᱠᱚᱱᱴᱮᱱᱟᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱩᱧᱡᱽ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱢᱩᱬ ᱦᱚᱞ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱡᱟᱜᱟ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾

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A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The main hall is 180 square meters with a ceiling height of 4.5M.
ᱴᱮᱜ ᱠᱚ
Interior, industrial style, brewery, bar
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
It was important to balance the industrial style and open space by creating a sense of coziness.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
ᱯᱨᱮᱨᱚᱱᱟ
Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Roman Job, Studio für Fotodesign- Munich, Germany

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ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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