ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ)

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2021

Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ)

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

456,140

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#118923 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱵᱟᱵᱚᱛ ᱛᱮ

ᱮᱣᱨᱤᱰᱮ ᱦᱤᱨᱚᱡᱽ (Everyday Heroes) ᱫᱚ ᱢᱤᱫ ᱩᱭᱦᱟᱹᱨ ᱡᱚᱜᱟᱣ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱟᱜ ᱯᱟᱸᱛᱮ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱮᱯᱥᱤ (Pepsi) ᱞᱟᱹᱜᱤᱫ ᱪᱟᱭᱱᱟ ᱨᱮᱱᱟᱜ ᱯᱤᱯᱩᱞᱥ ᱰᱮᱭᱞᱤ (People's Daily) ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱢᱤᱰᱤᱭᱟ ᱵᱤᱵᱷᱟᱜ ᱥᱟᱶ ᱢᱤᱫᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱠᱚ ᱠᱮᱱ ᱠᱚ ᱫᱚ COVID-19 ᱢᱟᱦᱟᱢᱟᱨᱤ ᱚᱠᱛᱚ ᱨᱮ ᱟᱠᱚᱣᱟᱜ ᱟᱹᱛᱩ ᱥᱟᱶᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱢᱚᱲᱮ ᱫᱷᱟᱨ ᱨᱮ ᱠᱟᱹᱢᱤ ᱞᱮᱱ ᱰᱟᱠᱛᱚᱨᱤ ᱠᱟᱹᱢᱤᱦᱚᱲ, ᱠᱟᱹᱢᱤᱦᱚᱲ, ᱥᱮᱣᱟᱛᱮᱭᱟᱜ ᱠᱟᱹᱢᱤᱦᱚᱲ ᱟᱨ ᱡᱤᱱᱤᱥ ᱥᱮᱴᱮᱨᱚᱜ ᱠᱟᱹᱢᱤᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱢᱟᱱ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱᱟᱜ ᱮᱣᱨᱤᱰᱮ ᱦᱤᱨᱚᱡᱽ ᱠᱚ ᱢᱟᱱ ᱮᱢᱟᱫ ᱠᱚᱣᱟ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱨᱦᱟᱣ ᱩᱫᱩᱜᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱨᱩᱢ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱰᱟᱵᱟ ᱠᱮ ᱥᱟᱨᱦᱟᱣ ᱟᱨ ᱥᱟᱶᱛᱮ ᱢᱟᱱ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱞᱜᱟ ᱦᱚᱲᱢᱚ ᱠᱷᱚᱵᱚᱨ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱫᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
ᱴᱮᱜ ᱠᱚ
Packaging, Beverage
ᱯᱨᱮᱨᱚᱱᱟ
COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
PepsiCo Design & Innovation

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ