Dennis Furniss ᱨᱮᱱᱟᱜ Pepsi NFL Limited Edition ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2021
Pepsi NFL Limited Edition ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱯᱮᱠᱮᱡᱤᱝ
Dennis Furniss ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Pepsi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123073 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pepsi NFL Limited Edition ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱮᱯᱥᱤ ᱮᱱᱤᱯᱷᱮᱞ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱫᱚ ᱢᱮᱠᱥᱤᱠᱚ ᱨᱮᱱᱟᱜ ᱵᱟᱡᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ᱾ ᱯᱩᱱᱭᱟᱹ ᱠᱮᱱ ᱛᱮ ᱯᱩᱱᱭᱟᱹ ᱟᱢᱮᱨᱤᱠᱟᱱ ᱯᱷᱩᱴᱵᱚᱞ ᱴᱤᱢ ᱠᱚ ᱢᱟᱱᱚᱛ ᱮᱢᱟᱠᱟᱱᱟ: ᱰᱟᱞᱟᱥ ᱠᱟᱣᱵᱚᱭᱥ, ᱯᱤᱴᱥᱵᱟᱨᱜ ᱥᱴᱤᱞᱟᱨᱥ, ᱞᱟᱥ ᱵᱷᱮᱜᱟᱥ ᱨᱮᱭᱰᱟᱨᱥ ᱟᱨ ᱱᱤᱭᱩ ᱤᱝᱞᱮᱱᱰ ᱯᱮᱴᱨᱤᱭᱚᱴᱥ᱾ ᱡᱟᱦᱟᱸ ᱠᱮᱱ ᱨᱮ ᱟᱡᱟᱜ ᱴᱤᱢ ᱨᱮᱱᱟᱜ ᱨᱚᱝ ᱯᱮᱞᱮᱴ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱠᱷᱮᱞᱚᱸᱰᱤᱭᱟᱹ ᱠᱚ ᱡᱟᱹᱥᱛᱤ ᱢᱟᱯ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱱᱚᱶᱟ ᱠᱷᱮᱞ ᱨᱮᱱᱟᱜ ᱦᱚᱲᱢᱚ ᱛᱮᱭᱟᱜ ᱜᱩᱱ ᱩᱰᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱠᱮᱱ ᱠᱚ ᱫᱚ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱦᱟᱭ ᱰᱮᱯᱷᱤᱱᱤᱥᱚᱱ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱢᱤᱫ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱮᱢᱯᱮᱱ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱟᱨ ᱫᱩᱠᱟᱱ ᱠᱚ ᱨᱮ ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱛᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pepsi NFL Limited Edition ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi NFL Limited Edition ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- ᱴᱮᱜ ᱠᱚ
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- High definition Offset printing on aluminum cans
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 3 Months (Nov 20- Feb 21) Mexico
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Pepsico Design Center Latam
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design Latin America
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Pepsico Design Center Latam
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
