Paul Meeuwsen ᱨᱮᱱᱟᱜ Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ
Paul Meeuwsen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beat Coffee
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119537 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱴ ᱠᱚᱯᱷᱤ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱠᱚᱯᱷᱤ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱸᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱨᱤᱵᱨᱟᱸᱰ ᱠᱟᱢᱤ ᱚᱠᱛᱚ ᱵᱟᱡᱟᱨ ᱵᱟᱰᱟᱭ, ᱯᱨᱚᱛᱤᱡᱚᱜᱤ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱟᱦᱟᱜ ᱴᱷᱮᱱ ᱠᱷᱚᱱ ᱢᱮᱛᱟᱛ ᱠᱷᱚᱱ ᱮᱛᱦᱚᱵ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱨᱚᱲ ᱟᱨ ᱴᱷᱟᱹᱣᱠᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱮᱱᱟ ᱾ ᱮᱴᱷᱚᱵᱚᱨ ᱴᱷᱟᱹᱣᱠᱟ "ᱥᱤᱨᱤᱭᱟᱥ ᱯᱷᱟᱱ ᱠᱚᱯᱷᱤ" ᱜᱟᱱ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱚᱲ ᱨᱮᱭᱟᱜ ᱟᱣᱟᱡ, ᱯᱷᱟᱱ, ᱥᱮᱨᱮᱧ ᱟᱨ ᱠᱚᱯᱷᱤ ᱚᱠᱟ ᱚᱠᱟ ᱤᱧ ᱡᱚᱲᱟᱣᱮᱫ ᱠᱟᱱᱟ ᱾ ᱠᱚᱢᱯᱟᱱᱤ ᱚᱰᱚᱨᱟᱜ ᱨᱮᱭᱟᱜ ᱨᱚᱲ ᱟᱡ ᱛᱤᱱᱟᱜ ᱛᱮ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱡᱤᱭᱚᱱ ᱠᱟᱛᱮ ᱤᱫᱤ ᱮᱫᱟ ᱾ ᱚᱱᱟ ᱜᱮ ᱵᱤᱪᱟᱨ ᱪᱷᱟᱯᱟ ᱠᱚᱯᱷᱤ ᱵᱮᱜ ᱨᱮ ᱦᱮᱡ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱮᱸᱜᱩᱢᱮᱸᱴᱮᱰ ᱨᱤᱭᱟᱞᱤᱴᱤ ᱛᱟᱭᱚᱢ ᱡᱤᱣᱤᱛ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱡᱟᱸ ᱢᱚᱛᱮ ᱛᱮ ᱢᱤᱫ ᱯᱷᱟᱨᱪᱟᱜ, ᱜᱟᱦᱟᱜ-ᱠᱮᱸᱫᱨᱤᱠ ᱟᱨ ᱮᱛᱦᱚᱵᱤᱭᱟᱹ ᱵᱨᱟᱸᱰ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱣ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Coffee bag printed,
- ᱴᱮᱜ ᱠᱚ
- brand, print, animation, audio design, social media
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Augmented Reality
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 3-6 months
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
