Ruis Vargas ᱨᱮᱱᱟᱜ Chez Vous Primary Function: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Chez Vous Primary Function: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ
Ruis Vargas ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laika
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120238 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Chez Vous Primary Function: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
Chez Vous ᱫᱚ ᱵᱽᱨᱟᱡᱤᱞ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱣ ᱯᱟᱣᱞᱚ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱵᱮᱞᱡᱤᱭᱟᱢ ᱨᱮᱥᱴᱚᱨᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱤᱫ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱵᱮᱞᱡᱤᱭᱟᱢ ᱨᱮᱭᱟᱜ ᱟᱭᱠᱚᱱ ᱠᱚ, ᱡᱮᱞᱮᱠᱟ ᱢᱟᱜᱨᱤᱴ, ᱢᱟᱱᱮᱠᱮᱱ ᱯᱤᱥ, ᱫᱟᱜ ᱟᱨ ᱯᱩᱨᱩᱱ ᱯᱷᱨᱟᱭ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱥᱟᱦᱟᱡ ᱟᱭᱞᱩᱥᱴᱨᱮᱥᱚᱱ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ ᱾ ᱦᱩᱰᱤᱧ ᱚᱞ ᱠᱚ ᱨᱮ ᱵᱮᱞᱡᱤᱭᱟᱢ ᱰᱟᱭᱟᱞᱮᱠᱴ ᱨᱮᱭᱟᱜ ᱵᱮᱜᱲ ᱠᱚ ᱢᱮᱱᱟᱜ, ᱡᱟᱦᱟᱸ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱠᱚ ᱨᱮ ᱦᱟᱸᱥᱤ ᱨᱮᱭᱟᱜ ᱚᱴᱟᱝ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱮᱱᱩ, ᱯᱚᱥᱴᱚᱨ, ᱯᱟᱱᱮᱞ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱴᱤ-ᱥᱟᱨᱴ ᱠᱚ ᱨᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱥᱴᱚᱨᱮᱱᱴ ᱨᱮ ᱧᱮᱞ ᱮᱠᱟᱛᱟᱜ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱮᱱᱩ ᱟᱨ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱫᱚ CMYK ᱨᱚᱝ ᱠᱚ ᱥᱟᱶ ᱚᱯᱷᱥᱮᱴ ᱛᱮ ᱪᱷᱟᱯᱟᱣ ᱟᱠᱟᱱᱟ, ᱴᱤ-ᱥᱟᱨᱴ ᱠᱚ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱛᱮ ᱪᱷᱟᱯᱟᱣ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Chez Vous Primary Function: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chez Vous Primary Function: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- ᱴᱮᱜ ᱠᱚ
- Branding, Logotype, Package, label, illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Laika
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ruis Vargas, Creative Director and Illustrator.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Ricardo Bassetti and Elias Gomes
ᱥᱯᱚᱱᱥᱚᱨᱰ
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