Anja Zambelli Colak ᱨᱮᱱᱟᱜ Quix ᱵᱽᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Quix ᱵᱽᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ
Anja Zambelli Colak ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zambelli Brand Design
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120357 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Quix ᱵᱽᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
Quix ᱫᱚ ᱦᱚᱛ ᱟᱨ ᱨᱟᱲᱟ ᱧᱩ ᱠᱟᱹᱢᱤ ᱟᱨ ᱦᱟᱲᱤᱭᱟ ᱠᱚ ᱮᱢᱚᱜ ᱠᱟᱱ ᱟᱡ-ᱛᱮᱜᱮ-ᱠᱟᱹᱢᱤ ᱵᱮᱱᱰᱤᱝ ᱢᱮᱥᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫᱴᱮᱱ ᱵᱽᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱟᱜᱩ ᱟᱠᱟᱱ ᱨᱚᱝ, ᱛᱮᱠᱥᱪᱟᱨ ᱟᱨ ᱨᱩᱯ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ, ᱤᱴᱟᱞᱤᱭᱟᱱ ᱰᱤᱡᱟᱭᱱ ᱨᱮᱭᱟᱜ ᱥᱚᱱᱟ ᱡᱩᱜ ᱨᱮ ᱟᱡᱮᱭᱟ ᱠᱚ ᱦᱚᱨᱢᱚ ᱮᱢᱟ ᱮᱫᱟ ᱾ ᱟᱞᱜᱟ ᱠᱚᱢ ᱯᱩᱨᱟᱹᱱ ᱛᱟᱲᱟᱢ ᱫᱚ Dolce Vita ᱵᱚᱪᱷᱚᱨ ᱠᱚ ᱩᱱᱩᱫᱩᱜ ᱟᱨ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱠᱚᱯᱷᱤ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱡᱟᱯᱩᱫ ᱟᱠᱟᱫᱟ ᱾ ᱠᱚᱯᱷᱤ ᱠᱚᱯ ᱟᱨ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱚᱯᱷᱥᱮᱴ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱛᱮ CMYK ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱮᱱᱰᱤᱝ ᱢᱮᱥᱤᱱ ᱠᱚ ᱪᱷᱟᱯᱟ ᱠᱟᱱ ᱯᱷᱤᱞᱮ ᱛᱮ ᱵᱽᱨᱮᱱᱰ ᱠᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱢᱤᱫ ᱞᱚᱜᱚᱱ ᱠᱚᱯᱷᱤ ᱵᱽᱨᱮᱠ ᱫᱚ ᱢᱤᱫ ᱨᱩᱠᱩ ᱱᱮᱞ ᱟᱱᱩᱵᱷᱚᱵᱽ ᱛᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Quix ᱵᱽᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Quix ᱵᱽᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- ᱴᱮᱜ ᱠᱚ
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- ᱯᱨᱮᱨᱚᱱᱟ
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
