Zi Huai Shen ᱨᱮᱱᱟᱜ Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity)
Zi Huai Shen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Heheqingtian
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#121025 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱮᱠᱮᱠᱤᱝᱛᱤᱭᱟᱱ ᱮᱠᱟ ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱩᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱱᱤᱡᱚᱨ ᱚᱲᱟᱜ ᱠᱷᱚᱱ ᱫᱚᱦᱲᱟ ᱠᱟᱱ ᱪᱟᱦᱟ ᱡᱦᱮᱨᱚᱱ ᱟᱨ ᱥᱟᱶᱛᱟᱲ ᱟᱱᱩᱵᱷᱟᱣ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱡᱚᱛᱚᱲ ᱦᱩᱭᱩᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱱ ᱮᱛᱦᱚᱵ ᱦᱩᱭᱮᱱᱟ ᱾ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱫᱩᱣᱟᱨ ᱨᱩᱯ ᱫᱚ ᱪᱤᱱᱟᱹ ᱚᱠᱛᱚ He ᱥᱟᱶᱛᱮ ᱢᱮᱴᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱟᱦᱟ ᱥᱮᱵᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱹᱱ ᱟᱨ ᱡᱚᱛᱚᱲ ᱦᱩᱭᱩᱜ ᱟᱨ ᱵᱟᱦᱨᱮ ᱵᱤᱛᱟᱨ ᱦᱩᱭᱩᱜ ᱨᱮᱭᱟᱜ ᱟᱨᱛᱷ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱮᱠᱟ ᱥᱟᱶᱛᱟᱲ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱟᱦᱟ ᱡᱚᱢ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱢ ᱟᱨ ᱥᱟᱱᱛᱤ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱡᱟᱦᱟᱱ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱪᱟᱦᱟ ᱵᱚᱠᱥ ᱫᱚ ᱫᱟᱨᱩ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱴᱮᱱᱚᱱ-ᱢᱚᱨᱴᱤᱥ ᱡᱩᱲᱟᱹᱣ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱪᱮᱫ ᱨᱮ ᱜᱚᱸᱫ ᱵᱟᱝ ᱞᱟᱹᱠᱛᱤ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱯᱟᱨᱤᱵᱮᱥ ᱨᱮᱭᱟᱜ ᱦᱟᱹᱲᱟᱢ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱ ᱦᱚᱲ ᱠᱚᱨᱟᱣ ᱛᱟᱦᱮᱸᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heheqingtian ᱪᱟᱦᱟ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱨᱥᱤ (Tea Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm - ᱴᱮᱜ ᱠᱚ
- Branding design, Package design, Traditional culture, Asian design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- ᱯᱨᱮᱨᱚᱱᱟ
- Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to SUMP DESIGN / Heheqingtian
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director : Zi Huai Shen
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
