Yoske Mitsui ᱨᱮᱱᱟᱜ Public Health Beyond Borders Mukhya Kaaj: ᱫᱮᱠᱷᱟᱣ ᱠᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Public Health Beyond Borders Mukhya Kaaj: ᱫᱮᱠᱷᱟᱣ ᱠᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ
Yoske Mitsui ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yoske Mitsui
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#121047 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Public Health Beyond Borders Mukhya Kaaj: ᱫᱮᱠᱷᱟᱣ ᱠᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱱᱚ�લ: Public Health Beyond Borders ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱠᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱫᱚᱲ ᱮᱴᱦᱚᱵ ᱟᱨ ᱫᱤᱥᱟᱹᱢ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱫᱚᱲᱟᱠᱚ ᱠᱷᱟᱛᱤᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱲ-ᱦᱚᱲᱟᱜ ᱟᱨ ᱠᱚ ᱫᱚ ᱡᱚᱛᱷᱟᱹᱠᱚ ᱫᱟᱨᱟᱭ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱦᱴᱟ ᱨᱮ ᱰᱟᱠᱛᱟᱨ ᱟᱪᱨᱟᱱ ᱨᱮᱱᱟᱜ ᱚᱫᱚᱠᱟ ᱥᱮᱨᱢᱟ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹᱜ ᱨᱮ ᱢᱚᱸᱴᱮ ᱨᱚᱸᱜᱚᱜ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱦᱟᱨᱤᱭᱟᱨ ᱟᱨ ᱱᱤᱟᱹᱜᱟᱭ ᱨᱚᱸᱜ ᱫᱚ ᱫᱩᱱᱤᱟᱹ ᱡᱟᱹᱭᱜᱟ ᱠᱚᱠᱟᱨᱮ ᱩᱰᱩᱜ ᱠᱟᱱ ᱯᱟᱧᱡᱟ ᱨᱮ ᱪᱮᱫᱟᱜᱼᱟ ᱾ ᱟᱨ ᱟᱨᱟᱜ, ᱚᱲᱟᱝ ᱟᱨ ᱦᱮᱸᱰᱮ ᱨᱚᱸᱜ ᱫᱚ University of Maryland ᱠᱷᱚᱱ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱱ ᱴᱷᱮᱸ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱯᱩᱭᱚᱜ ᱠᱟᱱ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱫᱟᱨᱟᱭ ᱯᱩᱛᱤ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱛᱟᱨᱟ ᱚᱠᱟ ᱫᱚ ᱵᱚᱦᱚᱜ ᱤᱫᱤ ᱠᱟᱱᱟ ᱾ ᱢᱟᱲᱟᱝ ᱨᱮ ᱢᱤᱫ ᱪᱚᱠᱨᱮ ᱫᱚ ᱡᱩᱴ ᱟᱨ ᱦᱟᱹᱛᱭᱟᱨ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹᱜ ᱠᱟᱱᱟ ᱾ ᱟᱨ ᱪᱤᱱᱦᱟᱹᱜ ᱛᱟᱹᱞᱟ ᱫᱚ ᱡᱟᱹᱦᱟᱸᱧ ᱨᱮᱱᱟᱜ ᱢᱩᱞ ᱴᱚᱭᱯᱮᱯᱷᱮᱥ ᱠᱚ ᱥᱟᱶ ᱜᱟᱲ ᱦᱚᱪᱚᱭ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹᱜ ᱫᱚ ᱦᱟᱹᱨᱟᱢ, ᱵᱟᱲᱟᱭ ᱦᱩᱭ ᱦᱚᱪᱚᱭ ᱟᱨ ᱚᱲᱦᱚᱸᱡ ᱛᱮ ᱵᱟᱲᱟᱭ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱦᱚᱵᱨᱮᱭᱟᱜ ᱚᱰᱚᱠ ᱟᱨ ᱡᱟᱹᱦᱟᱸᱧ ᱦᱟᱨᱟ ᱨᱮ ᱛᱟᱨᱮᱫ ᱨᱚᱸᱜ ᱨᱮ ᱟᱨ ᱛᱟᱲᱟᱢ ᱴᱷᱮᱱ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Public Health Beyond Borders Mukhya Kaaj: ᱫᱮᱠᱷᱟᱣ ᱠᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Public Health Beyond Borders Mukhya Kaaj: ᱫᱮᱠᱷᱟᱣ ᱠᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱹᱨᱭᱟᱹᱠᱨᱚᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- ᱴᱮᱜ ᱠᱚ
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - ᱯᱨᱮᱨᱚᱱᱟ
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
