Maziar Mohit and Iman Kimiaei ᱨᱮᱱᱟᱜ Nu ᱴᱤᱯ ᱜᱷᱚᱰᱤ

Maziar Mohit and Iman Kimiaei ᱨᱮᱱᱟᱜ Nu ᱴᱤᱯ ᱜᱷᱚᱰᱤ ᱫᱚ ᱜᱟᱦᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱜᱟᱦᱱᱟ· 2021

Nu ᱴᱤᱯ ᱜᱷᱚᱰᱤ

Maziar Mohit and Iman Kimiaei ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: I and M Design

ᱜᱟᱦᱱᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#121136 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Nu ᱴᱤᱯ ᱜᱷᱚᱰᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱱᱩ ᱫᱚ ᱫᱟᱜ ᱯᱮᱨᱮᱡ ᱰᱟᱭᱟᱞ ᱟᱠᱟᱱ ᱢᱤᱫ ᱴᱤᱯ ᱜᱷᱚᱰᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱟᱭᱟᱞ ᱨᱮ ᱚᱛ ᱫᱷᱟᱨᱛᱤ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱠᱟᱛᱷᱟ ᱟᱰᱤ ᱜᱟᱹᱛᱷᱩᱨᱟᱹ ᱫᱟᱜ ᱵᱷᱟᱸᱰᱟᱨ ᱠᱷᱚᱱ ᱡᱟᱟᱵᱟᱹᱨᱟᱱ ᱫᱟᱜ ᱫᱚᱦᱚᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱢᱟᱨᱥᱟᱞ ᱛᱮ ᱥᱟᱯᱷᱟ ᱠᱟᱱᱟ ᱾ ᱥᱟᱯᱷᱟ ᱮᱠᱨᱤᱞᱤᱠ ᱛᱤ ᱫᱚ ᱫᱟᱜ ᱨᱮ ᱰᱩᱵ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱠᱛᱚ ᱛᱟᱭᱩᱢ ᱟᱞᱮ ᱫᱚ ᱧᱮᱞ ᱵᱟᱝ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱤᱥᱯᱟᱛ ᱠᱮᱥ ᱡᱩᱛᱟᱹᱣᱠᱷᱟᱱ ᱢᱤᱫ ᱞᱟᱭᱴ ᱮᱢᱤᱴᱤᱝ ᱰᱟᱭᱚᱰ ᱠᱟᱹᱢᱤ ᱮᱦᱚᱵ ᱠᱟᱛᱮ ᱚᱠᱛᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱤ ᱠᱩ ᱢᱟᱨᱥᱟᱞ ᱮᱢᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱠᱮᱥ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱰᱚᱢ ᱟᱠᱟᱱ ᱥᱮᱯᱷᱟᱭᱟᱨ ᱠᱟᱸᱪ ᱢᱮ�n ᱠᱟᱱᱟ, ᱟᱨ ᱥᱴᱨᱟᱯ ᱫᱚ ᱠᱮᱠᱴᱟᱥ ᱪᱟᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱩᱯ ᱫᱚ ᱥᱟᱠᱟᱢ ᱨᱮ ᱛᱤᱧ ᱟᱠᱟᱱ ᱢᱤᱫ ᱟᱸᱡᱚᱨ ᱴᱚᱯᱟᱹ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱚᱛᱟᱜᱼᱟ ᱾ ᱞᱤᱞ ᱨᱚᱝ ᱫᱚ ᱥᱟᱯᱷᱟ ᱫᱚᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱶᱟᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Nu ᱴᱤᱯ ᱜᱷᱚᱰᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nu ᱴᱤᱯ ᱜᱷᱚᱰᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Case diameter 38mm, thickness 12mm, strap width 20mm.
ᱴᱮᱜ ᱠᱚ: watch, minimal, timepiece, design, unconventional, water, environment,
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
ᱯᱨᱮᱨᱚᱱᱟ: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Maziar Mohit
Iman Kimiaei
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021