Frush Design ᱨᱮᱱᱟᱜ Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ
Frush Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Frush | Creative studio
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#125706 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱞ: ᱯᱷᱚᱸᱰᱟᱡᱤᱚᱱᱮ ᱟᱞᱤᱱᱟᱨᱤ ᱫᱚ ᱯᱷᱚᱸᱰᱟᱡᱤᱚᱱᱮ ᱟᱞᱤᱱᱟᱨᱤ ᱯᱮᱨ ᱞᱟ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱞᱤᱱᱟᱨᱤ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱡᱚᱛᱚᱢ ᱮ ᱫᱚᱦᱚ, ᱴᱷᱤᱠᱴᱷᱟᱠ ᱟᱨ ᱵᱟᱲᱦᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱯᱷᱞᱚᱨᱮᱱᱥ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱨᱟᱡᱽ ᱴᱷᱮᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱦᱩᱰᱤᱧ ᱟᱠᱷᱚᱨ A ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱮᱢᱮᱨᱟ ᱞᱮᱱᱥ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱟᱵᱥᱴᱨᱟᱠᱴ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱦᱤᱛᱟᱹᱞ ᱟᱨᱠᱟᱭᱤᱣ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱷᱨᱮᱢ ᱞᱮᱠᱟ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ ᱾ ᱥᱠᱞᱯᱪᱟᱨᱟᱞ ᱟᱠᱷᱚᱨ ᱟᱨ ᱦᱮᱸᱫᱮ-ᱯᱩᱸᱰ ᱯᱟᱞᱮᱴ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱩᱢᱩᱞ ᱮ ᱩᱨᱩᱢᱟᱭᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ, ᱴᱤᱠᱴ, ᱠᱮᱴᱟᱞᱚᱜᱽ, ᱢᱟᱨᱪᱮᱱᱰᱟᱭᱡᱤᱝ ᱟᱨ ᱢᱤᱫ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱨᱮ ᱞᱟᱦᱟ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fondazione Alinari ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱸᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- ᱴᱮᱜ ᱠᱚ
- brand design, merchandising, print materials, visual identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Brand design and visual identity and language.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- ᱯᱨᱮᱨᱚᱱᱟ
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2020 in Florence (Italy) and it is still going on.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It's a brand identity project to identificate a new public subject.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Giuditta Valentina Gentile
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
