ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Daisuke Kobayashi ᱨᱮᱱᱟᱜ Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ

Daisuke Kobayashi ᱨᱮᱱᱟᱜ Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021

Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ

Daisuke Kobayashi ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Iki Retreat Kairi Murakami

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#125764 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱟᱭᱤᱨᱤ ᱢᱩᱨᱟᱠᱟᱢᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱱᱟᱜᱟᱥᱟᱠᱤ ᱠᱚ ᱤᱠᱤ ᱰᱤᱦᱤᱯ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱦᱚᱴᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱸᱠᱮᱛ ᱠᱟᱸᱡᱤ ᱤᱪᱤ ᱨᱮᱭᱟᱜ ᱪᱮᱦᱨᱟ ᱠᱷᱚᱱ ᱦᱩᱭᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱢᱤᱫ ᱴᱷᱮᱴ ᱠᱷᱚᱨᱮᱡ ᱚᱲᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱦᱚᱴᱮᱞ ᱧᱩᱛᱩᱢ ᱨᱮ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱷᱚᱨᱮᱡ ᱴᱷᱮᱛᱟᱜ ᱭᱩᱱᱚᱢᱚᱛᱚ ᱵᱮ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱠᱚ ᱦᱮᱸ ᱡᱟᱹᱦᱟᱨ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱚᱨᱟᱜ ᱮᱛᱦᱚᱵ ᱠᱚ ᱛᱟᱭᱚᱢ ᱠᱟᱛᱮ ᱥᱮᱱᱟᱜ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱛᱮᱸᱦᱚᱲ ᱨᱮ ᱠᱚ ᱦᱚᱴᱮᱞ ᱨᱮ ᱥᱮᱴᱮᱨ ᱮᱭᱟ ᱾ ᱞᱚᱜᱚ ᱚᱠᱟ ᱥᱤᱫᱷ ᱴᱷᱮᱴ ᱟᱨ ᱚᱰᱤᱠ ᱠᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱹᱰᱤ ᱥᱚᱠᱛᱤ ᱟᱨ ᱦᱩᱭᱴᱩᱭᱟᱹ ᱡᱚᱛᱚ ᱞᱟᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾ ᱨᱚᱸᱜ ᱠᱚ ᱨᱮ ᱮᱴᱷᱟᱣ ᱛᱮᱸᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱨᱚᱶᱚᱰ ᱨᱚᱸᱜ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱦᱟᱨ ᱵᱮᱞᱟ ᱨᱮᱭᱟᱜ ᱥᱤᱸᱜᱮ ᱰᱩᱵ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱛᱟᱭᱚᱢ ᱮᱫᱟᱭ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱦᱚᱞ ᱥᱟᱭᱤᱱ, ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱨᱰ ᱟᱨ ᱮᱴᱟᱨᱦᱮᱰ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱴᱮᱞ ᱫᱚ ᱢᱤᱫ ᱵᱟᱨᱤᱭᱟ ᱚᱲᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱩᱫᱩᱠ ᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kairi Murakami ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱯᱩᱱᱟᱹᱭ-ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
ᱴᱮᱜ ᱠᱚ
Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
ᱜᱚᱵᱮᱥᱚᱱᱟ
A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
ᱯᱨᱮᱨᱚᱱᱟ
I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The main concept of the brand is to design a landscape that would be our second home for the customers.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Copyrights Daisuke Kobayashi
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative Director & Designer Daisuke Kobayashi
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Photo Daisuke Kobayashi

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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