Nobuya Hayasaka ᱨᱮᱱᱟᱜ Zaku Inc. ᱠᱚᱢᱯᱟᱱᱤ ᱯᱮᱦᱪᱟᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Zaku Inc. ᱠᱚᱢᱯᱟᱱᱤ ᱯᱮᱦᱪᱟᱱ
Nobuya Hayasaka ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Arica Design Inc
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#127734 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zaku Inc. ᱠᱚᱢᱯᱟᱱᱤ ᱯᱮᱦᱪᱟᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱫᱚ ᱵᱟᱨᱭᱟ ᱢᱮᱱᱮᱛ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱧᱩᱛᱩᱢ ᱟᱨ ᱠᱚᱢᱯᱟᱱᱤ ᱜᱟᱞᱚᱪ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱡᱟᱯᱟᱱᱤᱡᱽ ᱠᱟᱱᱡᱤ ᱪᱤᱠᱤ ᱠᱚᱣᱟᱜ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱧᱩᱛᱩᱢ ᱨᱮ ᱡᱟᱠᱩ ᱢᱮᱱᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱱᱡᱤ ᱨᱮ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱱᱮᱛ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱜᱩᱰ ᱟᱜ ᱛᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱞᱩᱭᱮᱴ ᱱᱚᱶᱟ ᱪᱤᱠᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱦᱚᱨ ᱛᱮ, ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱜᱟᱞᱚᱪ "ᱜᱩᱰ ᱵᱮᱱᱟᱣ" ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱥᱚᱫᱚᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱪᱤᱠᱤ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱨᱡᱚᱱ ᱦᱚᱨ ᱛᱮ ᱫᱷᱟᱹᱨᱛᱤ ᱨᱮ ᱜᱩᱰ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱴᱟᱣ ᱥᱚᱫᱚᱨᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zaku Inc. ᱠᱚᱢᱯᱟᱱᱤ ᱯᱮᱦᱪᱟᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zaku Inc. ᱠᱚᱢᱯᱟᱱᱤ ᱯᱮᱦᱪᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This symbol has two meanings. It is the company name and the company slogan.
It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.
The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS - ᱴᱮᱜ ᱠᱚ
- Typography, Logos, Symbols, Corporate Identity, Logotypes
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.
The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!
Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry. - ᱯᱨᱮᱨᱚᱱᱟ
- The designer decided to use the client's company slogan itself as the logo design.
This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- It opened in Japan in March 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
