Jaehun Kim ᱨᱮᱱᱟᱜ Science is O2 ᱥᱠᱩᱞ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ

Jaehun Kim ᱨᱮᱱᱟᱜ Science is O2 ᱥᱠᱩᱞ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ ᱫᱚ ᱥᱤᱠᱷᱱᱟᱹᱛ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱥᱤᱠᱷᱱᱟᱹᱛ· 2022

Science is O2 ᱥᱠᱩᱞ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ

Jaehun Kim ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Visang

ᱥᱤᱠᱷᱱᱟᱹᱛ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#131223 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Science is O2 ᱥᱠᱩᱞ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

Science is O2 ᱫᱚ ᱮᱞᱤᱢᱮᱱᱴᱟᱨᱤ, ᱢᱤᱰᱤᱞ ᱟᱨ ᱦᱟᱭ ᱥᱠᱩᱞ ᱠᱚᱲᱟ ᱠᱩᱲᱤ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱥᱟᱭᱮᱸᱥ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ ᱨᱮᱭᱟᱜ ᱛᱷᱚᱠ ᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱯᱩᱛᱷᱤ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱟᱵᱤ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱨᱮᱭᱟᱜ QR ᱠᱚᱰ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱫᱚ ᱯᱩᱛᱷᱤ ᱠᱷᱚᱵᱚᱨ, ᱯᱨᱚᱢᱚᱥᱚᱱ ᱟᱨ ᱥᱟᱭᱮᱸᱥ ᱵᱷᱤᱰᱤᱭᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ᱾ ᱯᱩᱛᱷᱤ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱩᱲᱩᱫ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱲᱮ ᱟᱲᱮ ᱛᱮ ᱟᱨᱦᱚᱸ QR ᱠᱚᱰ ᱠᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱮᱠᱥᱯᱮᱨᱤᱢᱮᱱᱴ ᱵᱷᱤᱰᱤᱭᱚ ᱟᱨ ᱵᱟᱹᱲᱛᱤ ᱠᱩᱠᱞᱤ ᱠᱚ ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱨ ᱮᱢ ᱮᱫᱟᱭ᱾ ᱢᱮᱴ ᱠᱚᱴᱤᱝ, ᱮᱯᱚᱠᱥᱤ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱟᱨ ᱜᱞᱚᱥᱤ ᱯᱷᱤᱱᱤᱥ ᱛᱮ ᱢᱤᱫ ᱡᱤᱭᱚᱱ ᱞᱮᱠᱟᱱ, ᱟᱫᱷᱟ ᱛᱤᱱ ᱰᱟᱭᱢᱮᱱᱥᱚᱱ ᱞᱮᱠᱟᱱ ᱧᱮᱞ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱨᱚᱠᱷᱟ ᱛᱮ ᱥᱟᱵ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱱᱟ ᱠᱚ ᱜᱷᱩᱨᱱᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱡᱚᱲᱟᱣ ᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱫᱚ ᱪᱷᱟᱯᱟ ᱥᱟᱦᱴᱟ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱥᱟᱸᱜᱤᱧ ᱦᱟᱹᱵᱤᱡ ᱯᱟᱥᱱᱟᱣ ᱮᱫᱟᱭ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Science is O2 ᱥᱠᱩᱞ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Science is O2 ᱥᱠᱩᱞ ᱯᱟᱲᱦᱟᱣ ᱯᱩᱛᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
ᱴᱮᱜ ᱠᱚ: workbook, science, O2, QR Code
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
ᱜᱚᱵᱮᱥᱚᱱᱟ: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
ᱯᱨᱮᱨᱚᱱᱟ: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Launched in Korea in September 2021
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Visang Creative Design Lab, 20121