Pentaheal and Eidetic ᱨᱮᱱᱟᱜ Pentaheal Clinic Rebranding Brand ᱟᱨ ᱯᱟᱦᱴᱟ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Pentaheal Clinic Rebranding Brand ᱟᱨ ᱯᱟᱦᱴᱟ
Pentaheal and Eidetic ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Eidetic Marketing
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#135773 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pentaheal Clinic Rebranding Brand ᱟᱨ ᱯᱟᱦᱴᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱮᱱᱴᱟᱦᱤᱞ ᱠᱞᱤᱱᱤᱠ ᱨᱤᱵᱨᱮᱱᱰᱤᱝ ᱮᱠᱟ ᱠᱳᱨᱤᱭᱟᱸ ᱢᱮᱰᱤᱠᱟᱞ ᱠᱞᱤᱱᱤᱠ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟ�ример ᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱜᱮ, ᱡᱟᱦᱟᱸ ᱯᱷᱟᱸᱠᱥᱚᱱᱟᱞ ᱢᱮᱰᱤᱥᱤᱱ ᱨᱮ ᱴᱷᱮᱠ ᱠᱟᱱᱟ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱢᱳᱴᱤᱟ ᱦᱚᱸ ᱵᱟᱲᱟᱭ ᱠᱟᱱᱟ ᱾ ᱩᱱᱤᱵᱷᱚᱨᱥᱟᱞ ᱢᱮᱰᱤᱠᱟᱞ ᱥᱭᱢᱵᱚᱞ ᱠᱨᱚᱥ (ᱠᱨᱩᱥ) ᱢᱮᱱᱟᱜ-ᱟ ᱮᱠᱟ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱵᱤᱥᱩᱭᱟᱞ ᱵᱷᱟᱥᱟ ᱛᱦᱮᱱ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱫᱮᱥ ᱠᱷᱚᱱ ᱦᱮᱡ ᱠᱟᱱ ᱨᱳᱜᱤ ᱠᱚ ᱩᱱᱠᱩ ᱥᱟᱸᱛᱟᱲ ᱫᱟᱲᱮᱭᱟᱜ ᱟᱹᱰᱤ ᱡᱟᱱᱟᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱮᱴᱟᱜ ᱥᱭᱢᱵᱚᱞ ᱨᱮ ᱠᱨᱚᱥ ᱟᱨ P ᱟᱨ H ᱟᱠᱥᱚᱨ ᱡᱟᱦᱟᱸ ᱠᱞᱤᱱᱤᱠ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱚᱠᱟᱛᱚ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱢᱤᱲᱟᱹ ᱮᱢ ᱦᱟᱴᱤᱡ ᱟᱠᱟᱱᱟ ᱾ ᱥᱭᱢᱵᱚᱞ ᱨᱮᱭᱟᱜ ᱟᱠᱥᱤᱥ ᱵᱟᱨᱭᱟ ᱫᱤᱥᱚᱢ ᱴᱷᱮᱱ ᱵᱟᱲᱟᱭ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱴᱷᱮᱡ ᱦᱚᱲᱚᱲ ᱟᱨ ᱟᱠᱟᱨ ᱨᱮᱭᱟᱜ ᱟᱡᱟᱹᱭᱴ ᱪᱤᱡ ᱠᱚ ᱨᱮ ᱟᱡᱟᱹᱨ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱣᱟ ᱾ ᱥᱮᱪᱚᱞ (Seoul) ᱨᱮᱭᱟᱜ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱯᱷᱞᱚᱨ ᱞᱟᱹᱜᱤᱛ ᱥᱟᱹᱭᱱᱮᱡ (signage) ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pentaheal Clinic Rebranding Brand ᱟᱨ ᱯᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pentaheal Clinic Rebranding Brand ᱟᱨ ᱯᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - ᱴᱮᱜ ᱠᱚ
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- ᱯᱨᱮᱨᱚᱱᱟ
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July 2021 and finished in December 2021 in Seoul.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
ᱥᱯᱚᱱᱥᱚᱨᱰ
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