Xuguang Zhu and Chao Yang ᱨᱮᱱᱟᱜ Across Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Across Primary Function: ᱯᱳᱥᱴᱟᱨ
Xuguang Zhu and Chao Yang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zhejiang Sci-Tech University
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#136202 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Across Primary Function: ᱯᱳᱥᱴᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Across ᱫᱚ ᱢᱤᱫ ᱯᱳᱥᱴᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱦᱮᱞᱟᱱ ᱯᱟᱦᱟᱲ ᱨᱮᱱᱟᱜ ᱫᱷᱤᱨᱤ ᱠᱟᱞᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱟᱞᱟ ᱢᱟᱦᱟᱸ ᱞᱟᱹᱜᱤᱫ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱞᱮᱱᱴᱤᱠᱩᱞᱟᱨ ᱢᱮᱴᱤᱨᱤᱭᱟᱞ ᱨᱮ ᱪᱷᱟᱯᱟ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱟᱥᱚᱞ ᱦᱮᱞᱟᱱ ᱯᱟᱦᱟᱲ ᱨᱮᱱᱟᱜ ᱢᱳᱴᱤᱯ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱮᱴᱟᱜ ᱫᱚ ᱚᱱᱟ ᱜᱮ ᱢᱳᱴᱤᱯ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱰᱤᱡᱤᱴᱟᱞ ᱨᱩᱯ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱡᱚᱠᱷᱚᱱ ᱧᱮᱞ ᱠᱚᱱ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱᱟ, ᱢᱟᱨᱮ ᱢᱳᱴᱤᱯ ᱫᱚ ᱞᱤᱠᱤᱱᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱢᱳᱴᱤᱯ ᱫᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱛᱟᱹᱲᱩᱢ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱥᱭᱟᱦᱤ, ᱪᱟ, ᱡᱮᱞᱟᱴᱤᱱ ᱟᱨ ᱥᱚᱱᱟ ᱜᱩᱰᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱤᱥᱟᱹ ᱛᱮ ᱨᱚᱝ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱷᱤᱨᱤ ᱞᱮᱠᱟᱱ ᱴᱮᱠᱥᱪᱟᱨ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱪᱷᱤᱴᱟᱹᱣ ᱠᱟᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ Across ᱨᱮᱭᱟᱜ ᱩᱰᱮᱥ ᱫᱚ ᱢᱤᱫ ᱡᱚᱠᱷᱚᱢ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱨᱮᱭᱟᱜ ᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Across Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Across Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Poster: 1855mm*30mm*465mm
- ᱴᱮᱜ ᱠᱚ
- Chinese tradition, internationalism, rock art, cultural relics
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - ᱯᱨᱮᱨᱚᱱᱟ
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
