Gong Cha California and Vinci Solution ᱨᱮᱱᱟᱜ Wu Sian ᱵᱮᱯᱟᱨᱤᱠ ᱪᱟ ᱚᱲᱟᱜ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2022
Wu Sian ᱵᱮᱯᱟᱨᱤᱠ ᱪᱟ ᱚᱲᱟᱜ
Gong Cha California and Vinci Solution ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Gong cha CA Franchise
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137016 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wu Sian ᱵᱮᱯᱟᱨᱤᱠ ᱪᱟ ᱚᱲᱟᱜ ᱵᱟᱵᱚᱛ ᱛᱮ
Gong cha ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱡᱮᱠᱴ, Wu Sian, ᱪᱟᱭᱱᱤᱡᱽ ᱛᱮ ᱵᱮᱥᱩᱢᱟᱨ ᱢᱮᱱᱛᱮ ᱵᱩᱡᱷᱟᱹᱣᱜ-ᱟ ᱟᱨ ᱡᱮᱜᱮᱛ ᱵᱷᱤᱛᱨᱤ ᱛᱮ ᱯᱟᱥᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱟᱡᱟᱜ ᱩᱭᱦᱟᱹᱨ ᱛᱮ ᱧᱮᱞᱚᱜ-ᱟ᱾ ᱪᱟ ᱚᱲᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱯᱩᱭᱞᱩ ᱧᱮᱞ ᱫᱚ ᱡᱤᱭᱚᱱ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱦᱚᱨ ᱠᱷᱚᱱ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱟᱨᱟᱢᱫᱟᱭᱚᱜ ᱟᱨ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱴᱷᱟᱶ ᱮ ᱥᱚᱫᱚᱨᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱚ ᱥᱟᱹᱜᱩᱱ ᱟᱨ ᱢᱟᱱᱚᱛ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱪᱟ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱡᱤᱣᱤᱫ ᱠᱟᱴ, ᱢᱟᱨᱵᱚᱞ ᱫᱷᱤᱨᱤ, ᱫᱷᱟᱹᱛᱩ ᱥᱤᱝᱜᱟᱹᱨ, ᱟᱨ ᱵᱽᱨᱟᱸᱰ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱱᱟᱜ ᱢᱩᱞ ᱜᱚᱱ ᱠᱚ ᱥᱚᱫᱚᱨᱚᱜ-ᱟ: ᱪᱟ, ᱜᱟᱛᱮ, ᱠᱟᱞᱟ, ᱥᱟᱹᱫ, ᱟᱨ ᱚᱠᱛᱚ᱾ ᱚᱨᱜᱟᱱᱤᱠ ᱥᱟᱢᱟᱱ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱟᱨ ᱪᱟ ᱟᱨ ᱟᱰᱮᱯᱟᱥᱮ ᱜᱤᱨᱟᱹ ᱨᱮᱱᱟᱜ ᱢᱟᱱᱚᱛ ᱞᱟᱹᱜᱤᱫ ᱩᱥᱠᱟᱹᱣ ᱮᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wu Sian ᱵᱮᱯᱟᱨᱤᱠ ᱪᱟ ᱚᱲᱟᱜ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wu Sian ᱵᱮᱯᱟᱨᱤᱠ ᱪᱟ ᱚᱲᱟᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project covers a total of 1,197 square footage.
- ᱴᱮᱜ ᱠᱚ
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- ᱯᱨᱮᱨᱚᱱᱟ
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Video Credits: Gong cha Global
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