Nima Emamverdi ᱨᱮᱱᱟᱜ Seen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱹᱣ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Seen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱹᱣ
Nima Emamverdi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Seen
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137422 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Seen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱹᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱚᱱᱮ ᱚᱞ: ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱦᱩᱰᱤᱧ ᱟᱠᱷᱚᱨ ᱥᱮᱨᱤᱯᱷ ᱟᱠᱷᱚᱨ e ᱠᱚ ᱢᱩᱬ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱪᱮᱛᱟᱱ ᱚᱰᱚᱠ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱟᱭᱣᱮᱭᱟᱨ ᱮᱢᱟᱱᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ᱾ ᱟᱠᱷᱚᱨ ᱠᱚ ᱫᱟᱨᱯᱚᱬ ᱞᱮᱠᱟᱛᱮ ᱩᱰᱩᱜ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱢᱤᱫ ᱥᱩᱢᱩᱝ ᱥᱚᱢᱛᱩᱞ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱦᱚᱸ ᱢᱤᱫ ᱯᱷᱨᱮᱢ ᱜᱚᱴᱚᱬ ᱮᱢᱟᱱ ᱞᱮᱠᱟ ᱩᱫᱩᱜ ᱟᱜᱟ᱾ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱥᱮᱨᱤᱯᱷ ᱚᱰᱚᱠ ᱠᱚ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟᱱ ᱵᱨᱤᱡ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱜᱚᱞᱟᱠᱟᱨ ᱢᱚᱴᱤᱯᱷ ᱠᱚ ᱡᱚᱲᱟᱣ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱢᱮᱫ ᱟᱨ ᱞᱮᱱᱥ ᱵᱟᱨᱭᱟ ᱛᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱴᱤᱡ ᱧᱮᱞ ᱚᱱᱚᱞ ᱫᱚ ᱚᱰᱚᱠ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱮᱢᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱩᱪᱟᱹᱬ ᱯᱟᱲᱦᱟᱣ ᱟᱨ ᱦᱩᱰᱤᱧ ᱯᱨᱚᱰᱚᱠᱴ ᱮᱝᱜᱨᱮᱵᱷᱤᱝ ᱠᱷᱚᱱ ᱢᱟᱲᱟᱝ ᱯᱷᱚᱨᱢᱮᱴ ᱰᱤᱥᱯᱞᱮ ᱫᱷᱟᱹᱵᱤᱡ ᱡᱟᱦᱟᱸ ᱚᱠᱟ ᱢᱟᱯ ᱨᱮ ᱦᱚᱸ ᱵᱟᱹᱭᱦᱟᱹᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Seen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱹᱣ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Seen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱹᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
- ᱴᱮᱜ ᱠᱚ
- logo design, visual identity, logotype, corporate identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.
I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.
Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view. - ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Nima Emamverdi
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
