Zhuang Li ᱨᱮᱱᱟᱜ Gorgeous Frontier Highway Brand Identity ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Gorgeous Frontier Highway Brand Identity
Zhuang Li ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China National Highway G331
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#139017 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Gorgeous Frontier Highway Brand Identity ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱩᱸᱰᱨ ᱥᱤᱢᱴ ᱨᱚᱲ ᱡᱟᱦᱟᱱ ᱪᱤᱱ ᱡᱟᱛᱤᱭ ᱥᱚᱲᱚᱠ ᱡᱤ331 ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱠᱚᱭ ᱠᱚ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱟᱦᱴᱟᱣ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱥᱚᱲᱚᱠ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱛᱩᱨ ᱥᱤᱢᱟᱱᱟ ᱛᱟᱞᱟ ᱠᱩᱴᱟᱢ ᱠᱟᱱᱟ ᱟᱨ ᱦᱮᱭᱞᱚᱸᱡᱤᱟᱸᱜ ᱯᱨᱚᱵᱷᱤᱸᱥ ᱨᱮ ᱢᱤᱫ ᱜᱟᱲᱟᱭ ᱥᱤᱢᱟᱱᱟ ᱨᱟᱠᱷᱤ ᱚᱨᱟᱜ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ। ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱡᱤᱭᱚ ᱢᱚᱨᱯᱷᱚᱞᱚᱡᱤ, ᱵᱤᱨᱩᱜᱩᱛᱤ ᱟᱨ ᱥᱚᱲᱚᱠ ᱟᱠᱟᱛ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱢᱤᱫ ᱟᱫᱷᱟ-ᱜᱚᱲᱚ ᱞᱮᱸᱰᱷᱚᱢ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱩᱫᱩᱠ ᱟᱠᱟᱰᱟᱭ, ᱢᱤᱫ ᱯᱟᱛᱟ ᱵᱤᱨᱩᱜᱩᱛᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱠ ᱟᱠᱟᱰᱟᱭ, ᱟᱨ ᱢᱤᱫ ᱞᱟᱭᱤᱱ ᱥᱚᱲᱚᱠ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱩᱫᱩᱠ ᱟᱠᱟᱰᱟᱭ। ᱱᱚᱶᱟ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱚᱞ-ᱚᱞ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱡᱚᱛᱚ ᱡᱚᱦᱚᱜ ᱥᱚᱸᱥᱠᱟᱨ ᱠᱚ ᱟᱨ ᱱᱤᱛᱚᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱨᱩᱯ ᱠᱚ ᱟᱨᱦᱚᱸ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱫᱟᱭ। ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱥᱚᱲᱚᱠ ᱮᱴᱟᱜ ᱯᱩᱱ ᱨᱩᱛᱩ ᱟᱨ ᱚᱱᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱨ ᱥᱚᱸᱥᱠᱟᱨ ᱠᱚ ᱩᱫᱩᱠ ᱟᱠᱟᱫᱟᱭ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Gorgeous Frontier Highway Brand Identity ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gorgeous Frontier Highway Brand Identity ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- ᱯᱨᱮᱨᱚᱱᱟ
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
