Maksim Zinchuk ᱨᱮᱱᱟᱜ Transam Carriers ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Transam Carriers ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Maksim Zinchuk ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: NUMZ Graphics
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#139409 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Transam Carriers ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱨᱟᱱᱥᱟᱢ ᱠᱮᱨᱭᱟᱨᱥ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱱ ᱴᱚᱨᱚᱱᱴᱚ, ᱠᱮᱱᱮᱰᱟ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱢᱤᱫ ᱴᱨᱟᱱᱥᱯᱚᱨᱴᱮᱥᱚᱱ ᱟᱨ ᱞᱚᱡᱤᱥᱴᱤᱠᱥ ᱥᱟᱨᱩᱠᱟᱨᱤᱭᱟᱹ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱩᱵᱚᱨ, ᱟᱨᱦᱚᱸ ᱭᱩᱨᱚᱯᱤᱭᱟᱱ ᱵᱤᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱛᱟᱲᱟᱢ ᱠᱟᱛᱮ ᱵᱟᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱᱴᱤ ᱤᱥᱴ ᱭᱩᱨᱚᱯ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱟᱱᱟᱣᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱱ ᱟᱫᱟ ᱟᱨ ᱥᱚᱠᱛᱤ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ ᱾ ᱡᱟᱱᱟᱣᱚᱨ ᱨᱮᱭᱟᱜ ᱵᱚᱦᱚᱠ ᱢᱤᱫ ᱴᱨᱟᱭᱮᱸᱜᱚᱞ ᱨᱮ ᱵᱮᱥᱟᱲ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱴᱮᱲᱟᱹ ᱠᱚᱴᱮ ᱠᱟᱥᱴᱚᱢ ᱯᱷᱚᱸᱴ ᱮᱦᱚᱵ ᱞᱚᱜᱚ ᱨᱮ ᱢᱤᱫ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱨᱩᱯ ᱮᱢᱟ ᱾ ᱦᱚᱲᱚᱸ ᱟᱨ ᱢᱟᱨᱟᱸ ᱨᱚᱸ ᱵᱟᱨ ᱢᱩᱬᱩᱛ ᱨᱚᱸ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱴᱟᱭᱤᱞ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱴᱨᱟᱠᱥ, ᱣᱮᱵᱥᱟᱭᱤᱴ, ᱥᱚᱥᱟᱭᱮᱴᱤ ᱢᱤᱰᱤᱭᱟ, ᱛᱮᱛᱮᱸ-ᱟᱹᱲᱟᱹ, ᱟᱰᱵᱚᱨᱴᱟᱭᱥᱢᱮᱸᱴ ᱟᱨ ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱠᱚ ᱵᱮᱵᱚᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱚᱸ ᱴᱮᱲᱟᱹ ᱠᱚᱴᱮ ᱠᱚ ᱵᱨᱮᱸᱰ ᱫᱚ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱨᱮ ᱵᱟᱲᱟᱭ ᱦᱚᱸ ᱞᱟᱹᱠᱛᱤ ᱮᱢ ᱟᱠᱟᱫ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Transam Carriers ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Transam Carriers ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- ᱴᱮᱜ ᱠᱚ
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- ᱯᱨᱮᱨᱚᱱᱟ
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Maksim Zinchuk
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Maxim Zinchuk, NUMZ Graphics
ᱥᱯᱚᱱᱥᱚᱨᱰ
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