Michelle Poon ᱨᱮᱱᱟᱜ Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity)
Michelle Poon ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Greenin'ful
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#139444 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱲᱟᱜ: ᱜᱨᱤᱱᱤᱸᱯᱩᱞ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱮᱠᱚ-ᱯᱷᱨᱮᱸᱰᱞᱤ ᱵᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱫᱳᱵᱟᱨᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱪᱮᱫ ᱢᱤᱫ ᱴᱮᱠᱟᱣ-ᱮᱛᱦᱚᱵ ᱡᱦᱤᱶᱤᱡ ᱚᱲᱟᱜ ᱫᱚ ᱥᱩᱛᱟᱨ ᱟᱹᱨᱥᱤ ᱮ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱨᱮᱸᱰ ᱫᱚ ᱚᱠᱟ ᱦᱚᱲ ᱠᱚ ᱚᱠᱟ ᱪᱮᱫ ᱚᱛ ᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟ ᱛᱦᱚᱲᱟᱭ ᱠᱟᱱᱟ, ᱚᱱᱠᱩ ᱡᱩᱲᱟᱶ ᱠᱟᱛᱮ ᱡᱳᱲᱟᱣ ᱮᱫᱟ ᱾ ᱞᱳᱜᱳ ᱨᱮ ᱦᱟᱨᱟ ᱛᱚᱠᱚᱴ ᱨᱮᱭᱟᱜ ᱯᱟᱞᱚᱴ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱨᱮᱭᱟᱜ ᱫᱚᱲᱠᱟᱛᱮ ᱟᱨ ᱡᱟᱱᱟ ᱟᱹᱭᱩᱨ ᱨᱮ ᱦᱩᱰᱤᱧ ᱮ ᱩᱫᱩᱠ ᱠᱟᱫᱟ ᱾ ᱫᱮᱠᱷᱟᱣ ᱯᱚᱦᱴᱟᱣ ᱨᱮ ᱨᱟᱲᱟ ᱨᱚᱝ ᱠᱚ, ᱰᱷᱮᱨ ᱵᱨᱟᱥ ᱟᱹᱲᱟᱹᱭ ᱠᱚ, ᱟᱨ ᱛᱤ ᱫᱚᱨᱟᱹᱜ ᱟᱠᱟᱱ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹᱠᱟᱱᱟ, ᱚᱠᱟ ᱪᱮᱫ ᱚᱛ ᱵᱮᱵᱦᱟᱨ ᱨᱮ ᱞᱚᱪᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱚᱣᱟ ᱾ ᱪᱤᱛᱟᱨ ᱠᱚ ᱫᱚ ᱟᱭᱢᱟ ᱫᱮᱠᱷᱟ, ᱟᱨ ᱡᱳᱲᱟᱣ-ᱠᱮᱸᱫᱨᱤᱛ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱫ ᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱫᱟ ᱾ ᱨᱤᱵᱨᱮᱸᱰᱤᱝ ᱫᱚ ᱵᱨᱮᱸᱰ ᱫᱚ ᱢᱤᱫ ᱠᱟᱨᱚᱵᱟᱨ ᱯᱞᱮᱴᱷᱟᱨᱚᱢ ᱠᱷᱚᱱ ᱢᱤᱫ ᱡᱟᱱᱟ ᱛᱮ ᱠᱩᱞᱟᱭ ᱮᱫᱟ, ᱚᱠᱟ ᱪᱮᱫ ᱚᱛ ᱚᱲᱟᱜ-ᱟᱹᱰᱤ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱟᱪᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱱᱟ ᱟᱹᱭᱩᱨ ᱩᱫᱩᱜ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Greeninful ᱠᱟᱹᱢᱤ ᱯᱟᱨᱤᱪᱚᱭ: ᱵᱨᱮᱸᱰ ᱯᱚᱦᱴᱟᱣ (Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- ᱴᱮᱜ ᱠᱚ
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - ᱯᱨᱮᱨᱚᱱᱟ
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- October 2021 - January 2022
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Michelle Kason
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image 1: Michelle Kason (Designer)
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
