Thomas Geissert ᱨᱮᱱᱟᱜ Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ
Thomas Geissert ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Teamgeissert
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#139533 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱫ ᱟᱡᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱱᱟᱶᱟᱯᱟᱱ ᱥᱟᱶ ᱵᱮᱵᱚᱥᱛᱟ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱹᱠᱛᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ SC Freiburg ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱥᱴᱮᱰᱤᱭᱚᱢ ᱨᱮᱱᱟᱜ ᱵᱮᱱᱟᱣ ᱨᱮ ᱚᱨᱛᱷᱚᱜᱚᱱᱟᱞ ᱢᱩᱞ ᱨᱩᱯ ᱟᱨ ᱚᱨᱛᱷᱚᱜᱚᱱᱟᱞ ᱪᱷᱟᱛ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱱᱟᱣᱤᱡ ᱵᱮᱱᱟᱣ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱥᱛᱩᱠᱟᱹᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱩᱞ ᱱᱤᱭᱚᱢ ᱜᱚᱲᱚ ᱮᱢᱟᱱ ᱦᱩᱭ ᱞᱟᱹᱠᱛᱤ᱾ ᱱᱟᱶᱟ ᱦᱚᱨ ᱧᱟᱢ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱚᱥᱛᱟ ᱥᱟᱹᱯᱷᱟᱹ ᱨᱩᱯ ᱯᱟᱹᱨᱥᱤ ᱥᱟᱶ ᱩᱫᱩᱜ ᱮᱢᱟ᱾ ᱱᱚᱶᱟ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱟᱨ ᱯᱷᱮᱱ ᱠᱚ ᱵᱟᱨᱦᱮ ᱡᱟᱜᱟ (ᱜᱟᱹᱰᱤ ᱫᱚᱦᱚ, ᱵᱟᱥ ᱛᱷᱟᱹᱣ, ᱴᱨᱟᱢ) ᱨᱮ ᱫᱟᱹᱨᱟᱹᱭ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱮᱢᱟ, ᱵᱚᱞᱚᱱ ᱫᱩᱣᱟᱹᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱪᱩ ᱠᱚᱣᱟ ᱟᱨ ᱥᱴᱮᱰᱤᱭᱚᱢ ᱨᱮ ᱯᱨᱚᱢᱮᱱᱮᱰ ᱰᱟᱦᱟᱨ ᱛᱮ ᱫᱩᱠᱩᱢ ᱡᱟᱜᱟ ᱦᱟᱹᱵᱤᱡ ᱟᱹᱪᱩ ᱠᱚᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Stadium SC Freiburg ᱦᱚᱨ ᱧᱟᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Various dimensions according to the neccessities on-site
- ᱴᱮᱜ ᱠᱚ
- wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- colored alupanels with colored foil
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated. - ᱯᱨᱮᱨᱚᱱᱟ
- The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Thomas Geissert
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- TEAMGEISSERT
ᱥᱯᱚᱱᱥᱚᱨᱰ
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