Tianzhen Huang ᱨᱮᱱᱟᱜ Primary Residence Primary Residence ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Primary Residence Primary Residence
Tianzhen Huang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Evleen
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#140254 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Primary Residence Primary Residence ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱨᱟᱭᱢᱨᱤ ᱨᱮᱡᱤᱰᱮᱸᱥ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱩᱞᱴᱤᱰᱤᱥᱤᱯᱞᱤᱱᱟᱨᱤ ᱵᱨᱟᱸᱰ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱣᱤᱡᱩᱲᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱤᱥᱴᱮᱢ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱮᱠᱥᱯᱞᱚᱨᱮᱥᱚᱱ ᱠᱷᱚᱱ ᱮᱦᱚᱵ ᱦᱩᱭ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱟᱩᱦᱟᱩᱥ ᱢᱩᱵᱷᱢᱮᱱᱴ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱟᱨ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱟᱨᱠᱤᱴᱮᱠᱴᱟᱨᱟᱞ ᱨᱩᱼᱠᱷᱟᱦᱚᱱ ᱠᱚ ᱡᱟᱛ ᱡᱩᱲᱟᱶ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱴᱩᱰᱟᱜ ᱪᱟᱭᱱᱤᱡ ᱟᱠᱥᱚᱨ ᱡᱩ ᱠᱷᱚᱱ ᱵᱟᱱᱟᱣ ᱦᱩᱭ ᱮᱱᱟ, ᱡᱟᱦᱟᱸᱟᱜ ᱡᱟᱲᱤ ᱛᱟᱦᱮᱸᱱᱟ ᱚᱠᱚᱭ ᱚᱲᱟᱜ ᱜᱚᱴᱚ ᱡᱟᱭᱜᱟ, ᱟᱨ ᱱᱚᱶᱟᱨᱮ ᱯᱮ ᱠᱚᱴᱟ ᱢᱩᱞ ᱨᱚᱸ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸᱠᱚ ᱦᱚᱲᱟ, ᱥᱟᱥᱟᱝ ᱟᱨ ᱱᱤᱞᱟ ᱾ ᱸPrimary Residenceᱸ ᱧᱩᱛᱩᱢ ᱚᱠᱟ ᱱᱚᱶᱟ ᱨᱚᱸ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱟᱨ ᱚᱠᱟ ᱟᱭᱢᱟᱸ ᱟᱞᱟᱫᱟ ᱠᱟᱞ ᱨᱮ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱟᱨᱛ ᱠᱚ ᱵᱟᱵᱚᱛ ᱟᱡᱟᱜ ᱠᱟᱱᱟ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱚᱠᱟ ᱢᱤᱫ ᱵᱨᱚᱥᱟᱨ, ᱢᱤᱫ ᱵᱤᱡᱱᱮᱥ ᱠᱟᱰ ᱟᱨ ᱴᱮᱠᱥᱪᱟᱨᱰ ᱠᱟᱜᱚᱡ ᱨᱮ ᱯᱨᱤᱸᱴ ᱦᱚᱸ ᱢᱤᱫ ᱥᱴᱮᱥᱱᱟᱨᱤ ᱠᱤᱴᱚᱜ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Primary Residence Primary Residence ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Primary Residence Primary Residence ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Main:1080px*1080px, the ration is 1:1
- ᱴᱮᱜ ᱠᱚ
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Will print on the textured paper that gives the prints the touch feeling.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- ᱯᱨᱮᱨᱚᱱᱟ
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Started logo design in July 2021, finished in Feb 2022
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Evleen Huang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
