ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Ju Jijing ᱨᱮᱱᱟᱜ Old Town of Lijiang ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ

Ju Jijing ᱨᱮᱱᱟᱜ Old Town of Lijiang ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Old Town of Lijiang ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ

Ju Jijing ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Northeastern University of China

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#148128 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Old Town of Lijiang ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱞᱤᱡᱤᱭᱟᱝ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱱᱟᱜᱟᱨ ᱫᱚ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱯᱩᱭᱞᱩ ᱱᱟᱜᱟᱨ ᱨᱮᱱᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱩᱫᱩᱜ ᱟᱨ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱫᱷᱚᱱ ᱠᱚ, ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱧᱮᱞ ᱡᱚᱲᱟᱣ ᱟᱨ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱰᱚᱦᱚᱨ ᱛᱮ ᱛᱷᱚᱠ ᱛᱷᱚᱠ ᱨᱚᱝ ᱠᱚ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱡᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱵᱷᱮᱠᱴᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱚᱯᱷᱴᱣᱮᱨ ᱛᱮ ᱘᱐᱐ ᱜᱩᱱᱚᱱ ᱘᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱢᱟᱯ ᱨᱮ ᱚᱞ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱮᱛᱟᱱ ᱜᱩᱱᱟᱱ ᱪᱷᱟᱯᱟ ᱛᱮᱠᱱᱤᱠ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱞᱤᱡᱤᱭᱟᱝ ᱨᱮᱱᱟᱜ ᱫᱷᱟᱹᱨᱛᱤ ᱟᱨ ᱦᱚᱲ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱫᱷᱚᱱ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱦᱤᱞᱚᱜ ᱨᱮᱱᱟᱜ ᱠᱩᱥᱤ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱛᱮ ᱦᱟᱹᱴᱤᱧ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱯᱩᱭᱞᱩ ᱟᱹᱛᱩ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱚᱱᱟ ᱨᱮᱱᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ ᱦᱚᱲ ᱠᱚ ᱴᱷᱮᱱ ᱪᱮᱛᱚᱱᱟ ᱦᱟᱨᱟ ᱦᱚᱪᱚ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Old Town of Lijiang ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Old Town of Lijiang ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Illustration:800mm(H)x800mm(W),150dpi, RGB.
ᱴᱮᱜ ᱠᱚ
Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
ᱯᱨᱮᱨᱚᱱᱟ
Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in September 2022 and finished in January 2023 in China
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Designer:Ju Jijing,Art Director: Huo Kai
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Ju Jijing, 2022

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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