Pure Electric ᱨᱮᱱᱟᱜ Pure Advance Flex ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ

Pure Electric ᱨᱮᱱᱟᱜ Pure Advance Flex ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ ᱫᱚ ᱥᱠᱩᱴᱟᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱯᱞᱟᱴᱤᱱᱟᱢᱥᱠᱩᱴᱟᱨ· 2023

Pure Advance Flex ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ

Pure Electric ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Pure Electric

ᱥᱠᱩᱴᱟᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Pure Advance Flex ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Pure Advance Flex ᱫᱚ ᱢᱤᱫ ᱯᱩᱸᱰᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱟᱦᱟᱨ ᱨᱮ ᱫᱟᱹᱲ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱪᱟᱞᱟᱣᱤᱡ ᱫᱚ ᱢᱤᱫ ᱥᱟᱶᱛᱮᱱᱟᱜ, ᱥᱟᱢᱟᱝ ᱥᱮᱫ ᱧᱮᱞ ᱠᱟᱛᱮ ᱛᱤᱸᱜᱩ ᱠᱚᱜ-ᱟ, ᱟᱨ ᱡᱟᱝᱜᱟ ᱛᱚᱯᱟᱜ ᱠᱟᱛᱮ ᱛᱤᱸᱜᱩᱭᱟ, ᱚᱱᱟᱛᱮ ᱢᱟᱨᱮ ᱞᱮᱠᱟᱱ ᱥᱠᱩᱴᱟᱨ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱛᱷᱤᱨ ᱟᱨ ᱥᱩᱠ ᱫᱟᱹᱲ ᱧᱟᱢᱚᱜᱼᱟ᱾ ᱟᱹᱰᱤ ᱜᱟᱱ ᱯᱩᱸᱰᱟᱹᱣ ᱜᱩᱱ ᱦᱚᱛᱮᱛᱮ ᱱᱚᱶᱟ ᱥᱠᱩᱴᱟᱨ ᱫᱚ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱯᱚᱴᱚᱢ ᱞᱮᱠᱟ ᱯᱩᱸᱰᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱦᱩᱰᱤᱧ ᱡᱟᱭᱜᱟ ᱨᱮ ᱫᱚᱦᱚ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱥᱟᱶᱟᱨ ᱛᱮ ᱫᱟᱹᱲ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱯᱩᱸᱰᱟᱹᱣ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱴᱷᱟᱶ ᱨᱮ ᱱᱚᱶᱟ ᱥᱠᱩᱴᱟᱨ ᱫᱚ ᱟᱡᱟᱜ ᱚᱡᱚᱱ ᱟᱡᱛᱮᱜᱮ ᱥᱟᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱟᱞᱜᱟ ᱴᱩᱪ ᱴᱷᱟᱶ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱯᱩᱸᱰᱟᱹᱣ ᱟᱨ ᱡᱷᱤᱡ ᱠᱟᱹᱢᱤ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱨᱮᱢ ᱫᱚ ᱦᱟᱭᱰᱨᱚᱯᱷᱚᱨᱢᱰ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱪᱮᱥᱤᱥ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱡᱚᱱ ᱠᱚᱢ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱡᱟᱹᱛᱩᱨ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Pure Advance Flex ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pure Advance Flex ᱵᱤᱡᱚᱞᱤ ᱥᱠᱩᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
ᱴᱮᱜ ᱠᱚ: scooter, electric scooter, folding, transport, mobility
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
ᱯᱨᱮᱨᱚᱱᱟ: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: David Leonard