Yuta Takahashi ᱨᱮᱱᱟᱜ To Beauty ᱪᱷᱟᱹᱞᱤ ᱡᱚᱛᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
To Beauty ᱪᱷᱟᱹᱞᱤ ᱡᱚᱛᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ, ᱯᱮᱠᱮᱡᱤᱝ
Yuta Takahashi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: To Beauty
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149520 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
To Beauty ᱪᱷᱟᱹᱞᱤ ᱡᱚᱛᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ, ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
To Beauty ᱫᱚ ᱢᱤᱫ ᱪᱷᱟᱹᱞᱤ ᱡᱚᱛᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱮᱨᱢᱟ ᱯᱩᱸᱡᱽ (ᱠᱚᱥᱢᱚᱥ) ᱟᱨ ᱫᱷᱮᱭᱟᱱ ᱟᱱᱩᱵᱷᱚᱵ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱬᱟ ᱧᱟᱢ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱦᱮᱸᱫᱮ-ᱯᱩᱸᱰ (ᱜᱽᱨᱮ) ᱨᱚᱝ ᱯᱟᱹᱞᱮᱴ ᱟᱨ ᱢᱤᱫ ᱚᱨᱜᱟᱱᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱫᱷᱚᱫᱚᱠ ᱮ ᱩᱫᱩᱜᱟ᱾ ᱢᱚᱲᱟ ᱥᱟᱯᱷᱟ (ᱯᱷᱮᱥᱤᱭᱟᱞ ᱠᱞᱤᱱᱡᱚᱨ) ᱨᱮ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱥᱠᱨᱩ ᱱᱚᱡᱚᱞ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱫᱷᱟᱣ ᱚᱛᱟ ᱛᱮ ᱜᱷᱚᱱ ᱯᱷᱮᱱᱟ ᱮ ᱚᱰᱚᱠᱟ, ᱚᱱᱟ ᱛᱮ ᱟᱭᱟᱜ ᱞᱚᱪᱚᱠ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱜᱷᱚᱥᱚᱲ ᱠᱷᱚᱱ ᱪᱷᱟᱹᱞᱤ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱞᱟ ᱮ ᱠᱚᱢᱚᱜ-ᱟ᱾ ᱢᱮᱫ ᱩᱵᱽ ᱥᱮᱨᱚᱢ (ᱟᱭᱞᱮᱥ ᱥᱮᱨᱚᱢ) ᱨᱮ ᱢᱤᱫ ᱦᱚᱭ ᱵᱟᱹᱱᱩᱜ (ᱮᱭᱟᱨᱞᱮᱥ) ᱰᱟᱵᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱟᱯᱷᱟ ᱟᱨ ᱯᱨᱤᱡᱟᱨᱵᱷᱮᱴᱤᱵᱽ ᱵᱮᱜᱚᱨ ᱠᱟᱱᱟ᱾ ᱰᱷᱟᱠᱚᱱ ᱠᱚ ᱨᱮ ᱵᱟᱦᱨᱮ ᱥᱮᱫ ᱠᱮᱴᱮᱡ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱥᱮᱫ ᱞᱚᱵᱚᱜ ᱢᱮᱱᱟᱜ-ᱟ, ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱫᱟᱱᱟ ᱫᱟᱱᱟ ᱪᱮᱛᱟᱱ ᱟᱨ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱢᱮᱱᱟᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
To Beauty ᱪᱷᱟᱹᱞᱤ ᱡᱚᱛᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ To Beauty ᱪᱷᱟᱹᱞᱤ ᱡᱚᱛᱱ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm
Spray box
W: 205mm x D: 51mm x H: 51mm
Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm
Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm
Airless container box
W: 53mm x D: 21.5mm x H: 106mm
Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides. - ᱴᱮᱜ ᱠᱚ
- skincare, mysterious, branding, packaging, product, japan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
- ᱯᱨᱮᱨᱚᱱᱟ
- People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
