Wu Fangbo and Liu Beibei ᱨᱮᱱᱟᱜ Shan Yi ᱵᱨᱟᱸᱰ ᱦᱚᱲ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Shan Yi ᱵᱨᱟᱸᱰ ᱦᱚᱲ ᱰᱤᱡᱟᱭᱤᱱ
Wu Fangbo and Liu Beibei ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shan Yi
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149564 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shan Yi ᱵᱨᱟᱸᱰ ᱦᱚᱲ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱮᱸ ᱭᱤ ᱮᱴᱟᱜ ᱠᱚ ᱮᱠᱟ ᱵᱨᱟᱸᱰ ᱦᱚᱲ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱠᱟ ᱥᱮᱸᱴ ᱴᱮᱠᱱᱚᱞᱚᱡᱭ ᱠᱚᱢᱯᱮᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱚᱠᱟ ᱠᱟᱛᱮ ᱠᱨᱤᱥᱤ ᱠᱟᱹᱢᱤ ᱨᱮ ᱥᱮᱣᱟ ᱮᱢᱚᱜ ᱜᱚᱲᱚ ᱠᱟᱱᱟ। ᱞᱚᱜᱚ ᱨᱮ ᱮᱠᱟ ᱥᱤᱞᱰ ᱨᱚᱠᱚᱢ ᱟᱠᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱨᱦᱚᱸ ᱦᱟᱛᱟᱣ ᱠᱚ ᱡᱟᱦᱟᱸ ᱨᱩᱠᱷᱟ ᱟᱨ ᱴᱤᱠᱤᱱ ᱠᱚ ᱛᱮ ᱵᱟᱭ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ। ᱥᱤᱞᱰ ᱛᱮᱛᱨᱮ, S ᱟᱨ Y ᱚᱠᱟᱠᱚ ᱪᱤᱴ ᱠᱚ ᱟᱨ ᱡᱩᱲᱟᱣ ᱠᱟᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱟᱨ ᱥᱮᱸᱴ ᱴᱮᱠᱱᱚᱞᱚᱡᱭ ᱟᱨ ᱠᱨᱤᱥᱤ ᱠᱟᱹᱢᱤ ᱛᱟᱞᱟ ᱡᱩᱲᱟᱣ ᱠᱚ ᱠᱟᱛᱮ ᱟᱹᱰᱤ ᱛᱮ ᱨᱮᱞᱮ ᱮᱢ ᱠᱟᱱᱟ। ᱴᱟᱛᱟᱨ ᱨᱮᱠᱷᱟ ᱟᱨ ᱜᱮᱦᱮᱸ ᱡᱟᱹᱭ ᱠᱚ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱦᱚᱸ ᱟᱢᱮᱫ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱨᱟᱹ ᱚᱲᱟᱜ ᱟᱭᱢᱟ ᱨᱮᱭᱟᱜ ᱚᱪᱚᱜ ᱛᱮ ᱦᱟᱛᱟᱣ ᱮᱫᱟᱭ। ᱨᱮᱠᱷᱟ ᱠᱚ ᱮᱠᱟ ᱥᱚᱢᱟᱱ ᱚᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱞᱚᱜᱚ ᱚᱠᱟ ᱜᱚᱞᱰᱮᱱ ᱨᱮᱥᱤᱚ ᱚᱪᱚᱜ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱᱟ। ᱚᱱᱟ ᱪᱤᱦᱱᱟᱸ ᱮᱴᱟᱜ ᱴᱷᱟᱲᱤ ᱠᱚ ᱨᱮ ᱪᱷᱟᱯᱟ, ᱴᱷᱩᱫᱩᱲ ᱟᱨᱵᱟᱝ ᱤᱸᱡᱮᱠᱥᱚᱱ ᱢᱚᱞᱰ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱩᱛᱯᱟᱫᱚᱱ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱜᱟᱰᱤ ᱮᱢᱵᱞᱮᱢ ᱛᱮ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shan Yi ᱵᱨᱟᱸᱰ ᱦᱚᱲ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shan Yi ᱵᱨᱟᱸᱰ ᱦᱚᱲ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- It can be printed, sewed or injection molded in a variety of sizes.
- ᱴᱮᱜ ᱠᱚ
- brand identity, logo, branding, smart agricultural technique
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- ᱯᱨᱮᱨᱚᱱᱟ
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Beijing in December 2022 and was completed in February 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
