Yitong Creative ᱨᱮᱱᱟᱜ Master Ji Gong ᱥᱤᱱᱮᱢᱟ ᱯᱚᱥᱴᱚᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Master Ji Gong ᱥᱤᱱᱮᱢᱟ ᱯᱚᱥᱴᱚᱨ
Yitong Creative ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yitong Creative (beijing) Media Co., Ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149843 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Master Ji Gong ᱥᱤᱱᱮᱢᱟ ᱯᱚᱥᱴᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱟᱥᱴᱚᱨ ᱡᱤ ᱜᱚᱝ ᱫᱚ ᱚᱱᱠᱟᱱ ᱧᱩᱛᱩᱢᱟᱱ ᱪᱤᱱᱤ ᱮᱱᱤᱢᱮᱴᱮᱰ ᱯᱷᱮᱱᱴᱟᱥᱤ ᱮᱰᱣᱮᱸᱪᱚᱨ ᱯᱷᱤᱞᱢ ᱨᱮᱱᱟᱜ ᱴᱨᱮᱞᱚᱨ ᱯᱚᱥᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱗᱕᱐ ᱠᱷᱚᱱ ᱑᱐᱕᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱠᱟᱵᱤᱭᱟᱱ ᱟᱨ ᱩᱠᱩᱭᱟᱱ ᱯᱩᱨᱟᱹᱵ ᱫᱤᱥᱟᱹᱢ ᱨᱮᱱᱟᱜ ᱢᱟᱦᱚᱞ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱪᱤᱱᱤ ᱥᱭᱟᱦᱤ ᱟᱨ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱨᱤᱛᱤ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱵᱤᱝ ᱟᱨ ᱢᱚᱱᱠ, ᱡᱟᱦᱟᱸᱭ ᱫᱚ ᱟᱨᱟᱜ ᱠᱟᱥᱟᱭᱟ, ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱ ᱵᱟᱦᱨᱮ ᱞᱩᱜᱽᱲᱤ ᱟᱨ ᱛᱟᱲ ᱥᱟᱠᱟᱢ ᱨᱮᱱᱟᱜ ᱯᱚᱸᱠᱷᱟ ᱥᱟᱶᱛᱮ ᱩᱫᱩᱜ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱩᱱᱠᱩ ᱫᱚ ᱯᱷᱤᱞᱢ ᱨᱮᱱᱟᱜ ᱪᱚᱨᱤᱛᱨᱚ ᱠᱟᱱᱟᱠᱚ ᱟᱨ ᱛᱷᱨᱤ-ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ ᱥᱚᱯᱷᱴᱣᱮᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱥᱭᱟᱦᱤ ᱫᱚ ᱫᱟᱜ ᱥᱟᱶ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱟᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱛᱩᱞᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱨᱟᱭᱥ ᱠᱟᱜᱚᱡᱽ, ᱠᱮᱴᱮᱡ ᱠᱟᱜᱚᱡᱽ ᱟᱨ ᱞᱩᱜᱽᱲᱤ ᱨᱮ ᱵᱤᱰᱟᱹᱣ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱛᱟᱭᱚᱢ ᱛᱮ ᱡᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱛᱮ ᱢᱤᱫ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Master Ji Gong ᱥᱤᱱᱮᱢᱟ ᱯᱚᱥᱴᱚᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Master Ji Gong ᱥᱤᱱᱮᱢᱟ ᱯᱚᱥᱴᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Trailer Poster: Width 750 mm x Height 1050 mm
- ᱴᱮᱜ ᱠᱚ
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Zhejiang Ruichen Picture Co., Ltd.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Zhejiang Ruichen Picture Co., Ltd.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
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