ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Chunyang Wang and Qianqian Yao ᱨᱮᱱᱟᱜ Inspiration Season Poster

Chunyang Wang and Qianqian Yao ᱨᱮᱱᱟᱜ Inspiration Season Poster ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Inspiration Season Poster

Chunyang Wang and Qianqian Yao ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hangzhou Loft49

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#150999 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Inspiration Season Poster ᱵᱟᱵᱚᱛ ᱛᱮ

ᱡᱟᱦᱟᱱ ᱨᱤᱛᱩ (Inspiration Season) ᱦᱟᱱᱜᱡᱷᱳᱣ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱚᱦᱨᱚᱭ ᱠᱨᱤᱭᱮᱴᱤᱵ ᱯᱟᱨᱠ ᱨᱮ ᱦᱩᱭ ᱩᱭ ᱠᱟᱱ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱷᱚᱨᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱩᱬᱩᱛ ᱴᱷᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱯᱟᱨᱠ ᱚᱠᱛᱚ ᱢᱤᱫ ᱠᱮᱢᱤᱠᱟᱞ ᱯᱷᱟᱭᱵᱚᱨ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱨᱩᱯᱟᱱᱛᱚᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱩᱢ ᱨᱮᱭᱟᱜ ᱲᱩᱲᱩ ᱩᱱ (ᱵᱞᱩ ᱣᱩᱞ ᱭᱟᱨᱱ) ᱠᱚ ᱵᱟᱪᱷᱟᱣ ᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱮᱴᱟᱜ ᱟᱨ ᱱᱤᱛᱚᱜ ᱴᱷᱮᱱ ᱵᱤᱞᱰᱤᱝ ᱠᱚᱨᱮᱭᱟᱜ ᱡᱩᱲᱟᱣ ᱚᱰᱚᱠ ᱠᱟᱜ ᱠᱟᱱᱟ ᱾ ᱮᱴᱚᱠ ᱚᱠ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱮᱸᱜᱟ ᱥᱟᱛᱟᱨᱠ ᱮᱠᱟᱛᱟᱨᱤᱥ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱮᱱᱟᱸᱡᱟᱭ ᱪᱮᱛᱟᱱ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱚᱱᱰᱮ ᱡᱟᱡᱤᱢ ᱯᱚᱥᱴᱚᱨ (motion poster) ᱴᱷᱟᱶ ᱫᱚᱥ ᱥᱮᱠᱮᱸᱰ ᱡᱟᱠᱟᱛ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱩᱨᱫᱷᱣ (vertical) ᱨᱩᱯ ᱨᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱥᱟᱨᱤ ᱡᱷᱩᱞᱟᱹᱭ ᱠᱟᱱ ᱩᱱ ᱫᱚ ᱛᱤᱨᱭᱟᱹᱣ ᱠᱟᱨᱰ (4K) ᱨᱮ ᱠᱮᱢᱮᱨᱟ ᱟᱨ ᱥᱞᱟᱭᱰ ᱨᱮᱞ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱫ ᱠᱟᱱᱟ, ᱟᱨᱜᱮ ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱮᱰᱤᱴ, ᱠᱟᱞᱚᱨ ᱜᱨᱮᱰᱤᱝ ᱟᱨ ᱠᱚᱢᱯᱚᱡ ᱠᱟᱱᱟ ᱾ ᱩᱱ ᱨᱮᱭᱟᱜ ᱲᱩᱞᱩᱪ ᱲᱟᱞᱟᱣ ᱫᱚ ᱡᱟᱦᱟᱱ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱚᱠᱛᱚ ᱡᱟᱦᱮᱨᱟᱹᱣ ᱠᱟᱛᱮᱭᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Inspiration Season Poster ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Inspiration Season Poster ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
“Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
ᱴᱮᱜ ᱠᱚ
Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback,which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
ᱯᱨᱮᱨᱚᱱᱟ
Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Created in Hangzhou China in August 2022
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Chunyang Wang
Qianqian Yao

ᱥᱯᱚᱱᱥᱚᱨᱰ

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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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