Belina Zhang ᱨᱮᱱᱟᱜ Geneo Primary Function: ᱥᱚᱸᱠᱚᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2023
Geneo Primary Function: ᱥᱚᱸᱠᱚᱡ ᱰᱤᱡᱟᱭᱤᱱ
Belina Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shanghai Brander Brand Design., Ltd
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#151218 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Geneo Primary Function: ᱥᱚᱸᱠᱚᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱡᱤᱱᱤᱭᱚ ᱢᱮᱱᱟᱜ ᱠᱩᱞ ᱨᱮ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ ᱟᱨ ᱡᱚᱛᱚ ᱚᱨ ᱦᱚᱲ ᱠᱩᱞ ᱠᱚ ᱮᱠᱟᱛᱮ ᱢᱤᱞᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ ᱞᱟᱦᱟ ᱠᱩᱞ ᱠᱚ ᱦᱚᱲᱚᱜ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱟᱨ ᱡᱚᱛᱚ ᱦᱮᱡ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ 280 ᱥᱠᱣᱮᱨ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱫᱟᱜ, ᱚᱲᱟᱜ ᱠᱟᱴᱷᱤ ᱟᱨ ᱟᱚᱠᱥᱤᱡᱮᱱ ᱴᱷᱤᱢ ᱦᱚᱸ ᱧᱟᱢ ᱟᱠᱟᱱᱟ᱾ ᱡᱟᱦᱟᱸ ᱠᱩᱞ ᱡᱟᱭᱜᱟ ᱨᱮ ᱫᱟᱜ ᱫᱚ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱨᱮ ᱟᱨ ᱢᱟᱨᱟᱝ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱠᱩᱞ ᱠᱚᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱩᱞ ᱨᱮ ᱢᱤᱫᱴᱟᱝ 5D ᱥᱤᱱᱮᱢᱟ ᱦᱚᱸ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱢ ᱨᱮᱴᱮᱴ ᱞᱟᱦᱟ ᱟᱨ ᱟᱞᱚ ᱡᱮᱟᱜ ᱟᱨ ᱩᱭᱡᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱨᱮ ᱵᱟᱭᱥᱮ ᱵᱟᱭᱥᱮ ᱡᱟᱦᱟᱸ ᱠᱚ ᱢᱮᱛᱟᱜ ᱡᱚᱠᱷᱟᱭ ᱟᱠᱟᱱᱟ᱾ ᱣᱤᱰᱤᱭᱚ ᱡᱟᱭᱜᱟ ᱨᱮ, ᱴᱚᱴᱮᱛ ᱚᱲᱟᱜ ᱟᱨ ᱠᱟᱴᱷᱤ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱫᱟᱜ ᱥᱟᱢᱟᱝ ᱨᱮᱠᱚᱨᱰ ᱠᱟᱛᱷᱟ ᱛᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱟᱲᱟᱜ ᱨᱚᱲᱟ ᱟᱨ ᱴᱮᱨᱟᱡᱚ ᱫᱚ ᱡᱚᱛᱚ ᱟᱨ ᱮᱴᱟᱜ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱠᱚ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱮᱴᱟᱜ ᱫᱟᱭᱟᱜ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱦᱚᱲ ᱠᱚᱨᱮᱭᱟᱜ ᱠᱚᱱᱚᱨ ᱠᱚ ᱦᱟᱛ ᱛᱮ ᱨᱟᱶᱰ ᱟᱨ ᱟᱨ ᱡᱚᱛᱚ ᱡᱟᱦᱟᱸ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Geneo Primary Function: ᱥᱚᱸᱠᱚᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Geneo Primary Function: ᱥᱚᱸᱠᱚᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Showroom covering 280m²
- ᱴᱮᱜ ᱠᱚ
- beauty, tech, nature, interior, branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- ᱯᱨᱮᱨᱚᱱᱟ
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
