Star and Saic Oimt ᱨᱮᱱᱟᱜ MG Next Generation ᱜᱟᱰᱤ ᱜᱟᱛᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ (ᱚᱴᱚᱢᱚᱴᱤᱵᱽ ᱠᱚᱢᱯᱮᱱᱤᱭᱚᱱ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ) ᱫᱚ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ, ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱟᱨ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱟᱱᱩᱵᱷᱟᱵ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱤᱱᱴᱟᱨᱯᱷᱮᱥ· 2024
MG Next Generation ᱜᱟᱰᱤ ᱜᱟᱛᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ (ᱚᱴᱚᱢᱚᱴᱤᱵᱽ ᱠᱚᱢᱯᱮᱱᱤᱭᱚᱱ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ)
Star and Saic Oimt ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159578 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
MG Next Generation ᱜᱟᱰᱤ ᱜᱟᱛᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ (ᱚᱴᱚᱢᱚᱴᱤᱵᱽ ᱠᱚᱢᱯᱮᱱᱤᱭᱚᱱ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ) ᱵᱟᱵᱚᱛ ᱛᱮ
MG Next Generation ᱫᱚ ᱜᱟᱰᱤ ᱢᱟᱞᱤᱠ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱜᱟᱛᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱷᱚᱱ ᱟᱨ ᱥᱢᱟᱨᱴ ᱣᱟᱪ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱟᱭᱢᱟ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱚ ᱢᱤᱫ ᱡᱚᱛᱚ ᱫᱷᱟᱨᱛᱤᱭᱟᱜ ᱯᱨᱚᱰᱚᱠᱴ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱟ᱾ ᱡᱟᱭᱜᱟ ᱟᱨ ᱜᱟᱰᱤ ᱢᱚᱰᱮᱞ ᱞᱮᱠᱟᱛᱮ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱥᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱦᱟᱸᱭ ᱢᱟᱞᱤᱠ ᱦᱚᱸ ᱟᱡᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱨᱥᱚᱱᱟᱞᱟᱭᱤᱡᱽᱰ ᱦᱟᱹᱛᱤᱭᱟᱹᱨ ᱥᱮᱴ ᱮ ᱧᱟᱢᱟ᱾ ᱢᱤᱫ ᱛᱤᱱ-ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ ᱜᱟᱰᱤ ᱢᱚᱰᱮᱞ ᱫᱚ ᱢᱤᱫ ᱵᱷᱟᱨᱪᱩᱣᱟᱞ ᱜᱮᱨᱮᱡ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱩᱫᱩᱜᱚᱜ-ᱟ, ᱟᱨ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱣᱤᱡᱮᱴ ᱠᱚ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱩᱯᱨᱩᱢ ᱠᱚ ᱯᱟᱸᱡᱟᱭᱮᱫᱟ᱾ ᱢᱤᱫ ᱜᱮᱥᱴ ᱢᱳᱰ ᱦᱚᱛᱮᱛᱮ ᱜᱟᱰᱤ ᱵᱟᱹᱱᱩᱜ ᱦᱚᱲ ᱠᱚ ᱦᱚᱸ ᱢᱩᱬᱩᱛ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱧᱮᱞ-ᱵᱩᱡᱷᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱩᱱᱠᱩ ᱢᱤᱫ ᱴᱷᱟᱹᱣᱠᱟᱹ ᱦᱟᱛᱟᱣ ᱢᱟᱲᱟᱝ ᱨᱮ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
MG Next Generation ᱜᱟᱰᱤ ᱜᱟᱛᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ (ᱚᱴᱚᱢᱚᱴᱤᱵᱽ ᱠᱚᱢᱯᱮᱱᱤᱭᱚᱱ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ MG Next Generation ᱜᱟᱰᱤ ᱜᱟᱛᱮ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ (ᱚᱴᱚᱢᱚᱴᱤᱵᱽ ᱠᱚᱢᱯᱮᱱᱤᱭᱚᱱ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- ᱴᱮᱜ ᱠᱚ
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- ᱯᱨᱮᱨᱚᱱᱟ
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- up to 6 month, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Star
ᱥᱯᱚᱱᱥᱚᱨᱰ
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