Chushan Design ᱨᱮᱱᱟᱜ Xuannao Master Cha ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Xuannao Master Cha ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity)
Chushan Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Chushan Design Culture Group Co., Ltd.
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160263 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Xuannao Master Cha ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱩᱣᱟᱱᱱᱟᱣ ᱢᱟᱥᱴᱚᱨ ᱪᱟ (Xuannao Master Cha) ᱫᱚ ᱢᱤᱫ ᱪᱟᱭᱱᱟ ᱨᱮᱱᱟᱜ ᱥᱯᱟᱨᱠᱚᱞᱤᱝ ᱪᱟ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱢᱤᱫ ᱯᱟᱸᱰᱟ ᱪᱟᱭᱱᱟ ᱨᱮᱱᱟᱜ ᱪᱤ ᱜᱚᱝ (Qi Gong) ᱮ ᱟᱹᱨᱩ ᱮᱫᱟ, ᱪᱤ (Qi) ᱟᱠᱷᱚᱨ ᱞᱟᱛᱟᱨ ᱨᱮ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱠᱚᱢᱞᱟ ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱯᱟᱸᱰᱟ ᱦᱚᱲᱢᱚ, ᱡᱟᱦᱟᱭ ᱧᱩᱛᱩᱢ ᱫᱚ ᱫᱟ ᱪᱤ ᱡᱤᱭᱟ (Da Qi Xia), ᱨᱮᱱᱟᱜ ᱢᱟᱱᱟᱱ ᱢᱚᱬᱮᱸᱡᱽ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱵᱤᱨᱫᱟᱹᱣ ᱟᱨ ᱡᱤᱭᱚᱱ ᱡᱤᱣᱤ ᱮ ᱩᱫᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱜᱩᱱ ᱠᱚ ᱫᱚ ᱪᱟ ᱨᱮᱱᱟᱜ ᱵᱩᱫᱽᱵᱩᱫᱟᱹ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱯᱟᱸᱰᱟ ᱫᱚ ᱵᱨᱟᱸᱰ ᱠᱚ ᱯᱩᱨᱟᱹᱵ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱨᱮᱦᱮᱫ ᱮᱢᱟᱭᱟ ᱟᱨ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱫᱚ ᱚᱛᱱᱚᱜ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱩᱯᱨᱩᱢᱚᱜᱼᱟ᱾ ᱞᱚᱜᱚ ᱨᱮᱱᱟᱜ ᱡᱟᱦᱟᱱ ᱴᱷᱟᱹᱣᱠᱟᱹ ᱢᱟᱯ ᱵᱟᱹᱱᱩᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱚᱱᱟ ᱨᱮᱱᱟᱜ ᱛᱮᱫᱟᱜ ᱟᱨ ᱢᱟᱯ ᱫᱚ ᱡᱟᱦᱟᱸᱛᱤᱱᱟᱹᱜ ᱵᱮᱵᱷᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Xuannao Master Cha ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xuannao Master Cha ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- ᱴᱮᱜ ᱠᱚ
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- ᱯᱨᱮᱨᱚᱱᱟ
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yin Peng
Li Linlin
Liu Xingyu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Chushan Design
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