ABC Design Communication ᱨᱮᱱᱟᱜ No Excuse ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ

ABC Design Communication ᱨᱮᱱᱟᱜ No Excuse ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ ᱫᱚ ᱥᱟᱢᱟᱡᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱥᱟᱢᱟᱡᱤᱠ· 2025

No Excuse ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ

ABC Design Communication ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: ABC Design Communication

ᱥᱟᱢᱟᱡᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#164278 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

No Excuse ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱱᱚᱶᱟ ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱟᱰᱟᱭ ᱮᱢ ᱟᱨ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱩᱥᱠᱟᱣ ᱮᱢ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱥᱟᱠᱛᱤᱥᱟᱞᱤ ᱟᱨ ᱱᱟᱶᱟ ᱦᱟᱹᱛᱤᱭᱟᱹᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱤᱱᱴᱚᱨᱮᱠᱴᱤᱵᱷ ᱯᱷᱚᱨᱢᱮᱴ, ᱪᱚᱨᱚᱠ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱚᱨᱥᱚᱝᱤᱭᱟᱹ ᱞᱮᱠᱷᱟᱡᱚᱠᱷᱟ ᱫᱚ ᱵᱤᱥᱚᱭ ᱨᱮᱱᱟᱜ ᱡᱟᱹᱯᱩᱫ ᱠᱚ ᱵᱷᱟᱹᱜᱤ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱰᱟᱭᱟ ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱱᱤᱡᱚᱨ ᱛᱷᱚᱠ ᱠᱷᱚᱱ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱟᱨ ᱥᱮᱞᱮᱫ ᱞᱟᱹᱜᱤᱫ ᱩᱥᱠᱟᱣ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱠᱭᱩᱵᱽ ᱫᱚ ᱵᱚᱫᱚᱞ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱩᱫᱽᱫᱤᱯᱚᱠ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟ, ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱠᱩᱲᱤ ᱠᱚᱣᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱟᱨ ᱥᱚᱢᱟᱱᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱦᱚᱨᱟ ᱵᱮᱱᱟᱣ ᱨᱮ ᱥᱟᱠᱛᱤ ᱮᱢᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

No Excuse ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ No Excuse ᱠᱨᱚᱥ ᱵᱨᱚᱥᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
ᱴᱮᱜ ᱠᱚ: noexcuse, women, violence, abcdesign, brochure, awareness, social
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
ᱯᱨᱮᱨᱚᱱᱟ: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in July 2024 in Athens and finished in September 2024 in Athens.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis