ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Marko Stanojevic ᱨᱮᱱᱟᱜ What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ

Marko Stanojevic ᱨᱮᱱᱟᱜ What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2025

What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ

Marko Stanojevic ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Zero Bureau

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

85,704

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#164675 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱢᱩᱪᱟᱹᱫ ᱧᱮᱞ ᱯᱷᱚᱞ ᱱᱚᱶᱟ ᱞᱮᱠᱷᱟᱛᱮ ᱦᱟᱛᱟᱣ ᱮᱱᱟ ᱡᱷᱚᱜ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣᱠᱟᱛᱮ ᱚᱱᱟ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱪᱚᱠᱚᱨ (ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱪᱚᱠᱚᱨ ᱠᱷᱚᱱ ᱫᱷᱟᱨᱟᱣ ᱟᱠᱟᱱ ᱯᱮᱝ ᱦᱟᱹᱴᱤᱧ) ᱨᱮ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱯᱨᱚ�484 ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱰᱷᱟᱞᱚᱨ ᱴᱷᱟᱶ ᱨᱮ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱵᱮᱞᱮᱱᱥ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱦᱩᱰᱤᱧ ᱵᱚᱫᱚᱞ ᱛᱮ ᱴᱮᱱᱥᱚᱱ ᱨᱮᱱᱟᱜ ᱧᱮᱞ ᱵᱷᱟᱣ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱪᱮᱫ ᱴᱷᱮᱱ ᱞᱚᱜᱚ, ᱟᱨ ᱱᱩᱛᱩᱢ ᱦᱚᱸ, ᱢᱤᱫ ᱞᱮᱠᱷᱟᱛᱮ ᱢᱤᱫ ᱚᱠᱥᱤᱢᱚᱨᱚᱱ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱯᱨᱚ�484 ᱟᱨ ᱢᱤᱫ ᱛᱮᱞᱟ ᱢᱤᱫᱮᱱ ᱡᱷᱚᱜ, ᱯᱷᱨᱤᱠᱥᱚᱱ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱟᱡ ᱛᱮᱜᱮ, ᱞᱚᱜᱚ-ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫ ᱥᱚᱨᱚᱥ, ᱢᱚᱱᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱫᱷᱩᱨᱟᱹ ᱟᱨ ᱢᱤᱫ ᱥᱚᱡᱷᱮ ᱨᱟᱲ ᱫᱷᱟᱹᱱᱪᱟ ᱠᱟᱱᱟ, ᱠᱚᱢ ᱢᱮᱦᱱᱚᱛ ᱛᱮ ᱰᱷᱮᱨ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱪᱮ�working ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
ᱴᱮᱜ ᱠᱚ
Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Breathing life into a business consultancy and giving it an emotional layer.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Analysis of peer institutions and companies.
ᱯᱨᱮᱨᱚᱱᱟ
What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Designed in late 2023.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Marko Stanojevic
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.

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ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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