ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Good Place and Maf ᱨᱮᱱᱟᱜ Goldwin Headquarters ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ

Good Place and Maf ᱨᱮᱱᱟᱜ Goldwin Headquarters ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2025

Goldwin Headquarters ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ

Good Place and Maf ᱞᱮᱠᱟᱛᱮ

ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

21,299

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#165662 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Goldwin Headquarters ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱜᱳᱞᱰᱣᱤᱱ ᱠᱚᱢᱯᱟᱹᱱᱤ ᱨᱮᱱᱟᱜ ᱢᱩᱠᱷᱤᱭᱟᱹ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱩᱪᱟᱹᱲ ᱯᱨᱚᱡᱮᱠᱴ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱚ ᱱᱳᱨᱛᱷ ᱯᱷᱮᱥ ᱞᱮᱠᱟᱱ ᱡᱮᱜᱮᱛ ᱵᱽᱨᱟᱱᱰ ᱠᱚ ᱛᱮᱭᱟᱨᱟ, ᱖,᱐᱐᱐ ᱪᱟᱹᱣᱠᱟᱹ ᱢᱤᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫᱴᱟᱝ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱱᱟᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱚᱧᱪ ᱟᱨ ᱜᱳᱞᱰᱣᱤᱱ ᱨᱮᱱᱟᱜ ᱡᱮᱜᱮᱛᱟᱹᱨᱤ ᱯᱟᱥᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱩᱱᱤᱭᱟᱹᱫ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟ᱾ ᱠᱚᱢᱯᱟᱹᱱᱤ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱨᱤ ᱠᱷᱚᱡᱽ ᱞᱮᱠᱟᱛᱮ, ᱡᱚᱛᱚ ᱪᱟᱵᱟ ᱥᱟᱢᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱠᱷᱟᱹᱞᱤ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱥᱟᱢᱜᱽᱨᱤ ᱜᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱥᱮᱯᱴ ᱫᱚ ᱛᱩᱨᱩᱭ ᱛᱟᱞᱟ ᱠᱚ ᱢᱤᱫ ᱥᱟᱹᱜᱟᱹᱭ ᱜᱷᱟᱹᱴᱤ ᱞᱮᱠᱟᱛᱮ ᱢᱤᱞᱟᱹᱣ ᱨᱮᱱᱟᱜ ᱠᱷᱮᱭᱟᱞ ᱮ ᱫᱤᱥᱟᱹ ᱮᱫᱟ, ᱢᱤᱫᱴᱟᱝ ᱫᱟᱨᱮ ᱞᱮᱠᱟ, ᱢᱤᱫ ᱡᱤᱣᱤᱫ ᱡᱟᱭᱜᱟ ᱥᱟᱡᱟᱣ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱛᱚ ᱛᱟᱞᱟ ᱨᱮ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱩᱫᱩᱜ ᱢᱮᱱᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Goldwin Headquarters ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Goldwin Headquarters ᱠᱟᱹᱢᱤ ᱠᱚᱴᱷᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
41500mm×55400mm×21185mm
ᱴᱮᱜ ᱠᱚ
Office, Office Interior, Workplace, Workspace, OfficeDesign
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
ᱯᱨᱮᱨᱚᱱᱟ
Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in March 2023 and finished in May 2024 in Tokyo, Japan
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Photographer: Keiko Chiba (Nacasa & Partners)

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ