Udem Universidad de Monterrey ᱨᱮᱱᱟᱜ Food Into Opportunities ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ

Udem Universidad de Monterrey ᱨᱮᱱᱟᱜ Food Into Opportunities ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ ᱫᱚ ᱥᱟᱢᱟᱡᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱥᱟᱢᱟᱡᱤᱠ· 2025

Food Into Opportunities ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ

Udem Universidad de Monterrey ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Universidad de Monterrey

ᱥᱟᱢᱟᱡᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

36,315

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#167421 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Food Into Opportunities ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱡᱚᱢ ᱨᱮ ᱥᱩᱦᱤ ᱠᱟᱛᱮ ᱠᱩᱞᱟᱹ ᱛᱟᱦᱮᱸ ᱡᱚᱛ ᱛᱟᱭᱚᱢ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱲᱟᱜ ᱠᱚᱨᱮ ᱡᱚᱢ ᱟᱲᱟ ᱠᱚᱢ ᱢᱮ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱤᱛᱟᱹᱵᱽ ᱫᱚ ᱔᱐ ᱠᱷᱚᱱ ᱒᱐ ᱥᱮᱨᱢᱟ ᱚᱲᱟᱜ ᱠᱩᱲᱤ ᱠᱚ ᱛᱟᱭᱚᱢ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱤᱥᱲ ᱢᱤᱥᱲ ᱨᱩᱯ ᱛᱮ ᱚᱱᱟ ᱨᱮ ᱪᱟᱯᱟᱭ ᱠᱤᱛᱟᱹᱵᱽ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱚᱱᱚᱞ ᱡᱟᱦᱟᱸ ᱥᱚᱥᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱦᱟᱹᱴᱤᱧᱟᱜ ᱠᱟᱱᱟ ᱥᱟᱶᱛᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱯᱩᱭᱞᱩᱭ ᱵᱟᱭ ᱠᱚ ᱫᱚ ᱨᱟᱴᱟ ᱟᱨ ᱦᱚᱨᱚ ᱠᱚ ᱨᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱮᱴᱟ ᱦᱚᱲᱢᱚ ᱚᱠᱛᱚ ᱨᱮ ᱚᱱᱟ ᱠᱚ ᱠᱚᱨᱟᱶ ᱟᱠᱟᱱ ᱞᱮᱠᱟ ᱫᱚ ᱵᱟᱭ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱮᱠᱟ ᱵᱩᱭᱦᱟᱹᱨ ᱮᱢᱟᱠᱟᱱᱟ ᱾ ᱴᱷᱟᱶᱠᱟ ᱟᱨ ᱨᱩᱛᱩ ᱛᱟᱭᱚᱢ ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱟᱴᱟᱶ ᱨᱩᱛᱩ ᱦᱟᱹᱴᱤᱧᱟᱜ ᱠᱚ ᱟᱢ ᱡᱟᱭᱛᱟ ᱚᱱᱟ ᱠᱚ ᱡᱟᱦᱟᱸ ᱚᱱᱟ ᱡᱚᱢ ᱠᱚ ᱚᱪᱚᱜᱮᱫ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱟᱠᱟᱱᱟ ᱾ ᱥᱴᱮᱱᱰᱟᱨᱰ ᱞᱮᱴᱚᱨ ᱥᱟᱭᱡᱽ, ᱠᱚᱲᱟᱹ ᱵᱮᱸᱰᱟᱹ ᱟᱨ ᱥᱮᱵ ᱟᱠᱟᱱ ᱯᱟᱛᱟᱹᱣ ᱠᱚ ᱨᱟᱸᱫᱷᱟᱹ ᱠᱷᱚᱸ ᱠᱷᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱲᱢᱚ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Food Into Opportunities ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Food Into Opportunities ᱡᱚᱢ ᱠᱤᱛᱟᱹᱵᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: This project introduces a practical recipe book specifically designed for women aged 30 to 60. It features a hybrid format, combining a physical book with digital content across social media platforms. The first edition focuses on fruits and vegetables, offering guidance on their use at different stages of ripeness.
It includes storage tips and recipes to maximize their potential, encouraging sustainable habits in everyday life.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The constant interiors of 180 color pages, printed on a 140 gram sofa with 4x4 inks, ensuring a High graphic quality and a professional finish. The binding will be by sewing with hotmelt, providing robustness and ease of use, essential characteristics for a recipe book that will be used frequently in the kitchen.
ᱴᱮᱜ ᱠᱚ: Food, approval, recycling, hunger, reuse, nutrition, cooking, fruits, proteins, cereals, vegetables
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The book design was developed with a strategic approach to optimize the format and the production costs, without compromising its functionality or quality. You choose a size
standard letter (21.5 x 28 cm) to minimize material waste during production printing, thus reducing environmental impact and allowing more economical production and sustainable.
The book will be hardcover with glossy lamination on the front and back covers, which ensures an attractive visual presentation and long-lasting protection.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Research question
How can graphic design encourage families to minimize food waste
in their homes?
General Objective
Develop a tool and communication strategy that raises awareness about the
food waste to women.
Specific Objectives
Report on food waste generated in homes.
Promote responsible food consumption.
Optimize the use of food.
ᱜᱚᱵᱮᱥᱚᱱᱟ: This project has as its centerpiece a recipe book, designed as a tool practice to inform and train women between 30 and 60 years old about the impact of waste of food at home. Responding to the digital information saturation you experience
this group, the book takes advantage of the preference for physical formats, offering an experience functional and tactile in the kitchen. At the same time, complement this proposal with content digital in social networks, creating a balance between the physical and the digital.
The first edition of the book focuses on fruits and vegetables, addressing how to use them according to their stages of ripening, offering advice on efficient storage and providing
Practical recipes organized by seasons of the year. Through this approach, we seek to maximize the use of food, reduce waste and promote creativity in the kitchen, turning ingredients that are normally thrown away in delicious and easy to prepare dishes.
ᱯᱨᱮᱨᱚᱱᱟ: How can graphic design inspire families to reduce food waste in their homes?
To create a tool and communication strategy that raises awareness about food waste among women.
Educate households about the extent of food waste they generate.
Promote responsible and sustainable food consumption practices.
Encourage optimal utilization of food to minimize waste.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The brand seeks to establish a deep connection with food from its origin, whether in the land, the field or products of animal origin. Its objective is to raise awareness about the complete production process of each food, from its cultivation or breeding to its arrival at home, encouraging more conscious preparation and storage and responsible. The journey of food does not end on the plate; comprises an entire journey which, when understood, invites us to value and make the most of each ingredient, promoting more sustainable habits in our daily cooking.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Various applications were developed to promote the brand and expand the reach of the project. As a complement to the book, a collection of exclusive dishes with designs was created.
that highlight the logo, icons and illustrative elements. These plates are one of the gifts to Kickstarter backers. Designed as iconic pieces of the brand, the plates They can be used both to serve the recipes in the book and to decorate.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán