L'Atelier Five Ltd. ᱨᱮᱱᱟᱜ Diageo Travel Retail ᱨᱤᱴᱮᱞ ᱡᱟᱭᱜᱟ ᱟᱠᱟᱲ ᱨᱮᱠᱟᱛ (Retail Interior Design) ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2025
Diageo Travel Retail ᱨᱤᱴᱮᱞ ᱡᱟᱭᱜᱟ ᱟᱠᱟᱲ ᱨᱮᱠᱟᱛ (Retail Interior Design)
L'Atelier Five Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: L'Atelier Five Ltd
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#167830 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Diageo Travel Retail ᱨᱤᱴᱮᱞ ᱡᱟᱭᱜᱟ ᱟᱠᱟᱲ ᱨᱮᱠᱟᱛ (Retail Interior Design) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱤᱭᱟᱡᱤᱳ ᱴᱨᱟᱶᱮᱞ ᱨᱤᱴᱮᱞ ᱮᱱᱟ ᱢᱤᱫ ᱦᱚᱱᱚᱛ-ᱨᱮ-ᱦᱚᱱᱚᱛ ᱟᱠᱟᱲ ᱨᱮᱠᱟᱛ ᱡᱟᱦᱟᱸ ᱥᱮᱳᱩᱞ ᱨᱮᱭᱟᱜ ᱤᱱᱪᱤᱳᱱ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭᱚ ᱮᱭᱚᱨᱯᱚᱴ ᱨᱮᱭᱟᱜ ᱞᱚᱠᱥᱚᱨᱭ ᱴᱚᱨᱢᱤᱱᱟᱞ ᱞᱟᱹᱜᱤᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱮᱱᱟ ᱰᱚᱠᱟᱱ 40.12 ᱥᱠᱣᱮᱭᱟᱨ ᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱴᱷᱚᱲ 2.7 ᱢᱤᱴᱚᱨ ᱩᱥᱟᱹᱨ ᱠᱟᱱᱟ ᱾ ᱛᱷᱚᱨᱢᱚᱯᱷᱚᱨᱢᱰ ᱠᱳᱨᱤᱭᱟᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱨ ᱴᱷᱚᱲᱠᱚ ᱡᱟᱦᱟᱸᱭ ᱴᱷᱚᱲ ᱵᱟᱸᱰᱨᱟ ᱡᱟᱦᱟᱱ ᱤᱰᱤ ᱦᱚᱲᱚᱠᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮ ᱨᱟᱹᱲᱟᱹ ᱠᱟᱛᱮ ᱦᱮᱡ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱩᱸᱣᱟᱹ ᱥᱮᱸ ᱫᱚ ᱫᱟᱨᱟᱹ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱠᱚᱴᱷᱟ ᱛᱮ ᱵᱟᱱᱩᱜ ᱠᱟᱱᱟ ᱾ ᱪᱷᱤᱫᱨᱟᱹ ᱠᱟᱱ ᱢᱮᱴᱟᱞ, ᱵᱮᱥᱯᱚᱠ ᱰᱤᱥᱯᱞᱮ ᱭᱩᱱᱤᱴ ᱟᱨ ᱠᱟᱥᱴᱚᱢ ᱯᱷᱚᱨᱱᱤᱪᱚᱨ ᱛᱮ ᱟᱠᱟᱲ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱣ ᱦᱩᱭᱮᱱᱟ ᱾ ᱠᱩᱸᱣᱟᱹ ᱠᱟᱱ ᱞᱮᱭᱟᱯᱩᱴ ᱨᱮᱭᱟᱜ ᱟᱲᱟᱸᱜ ᱛᱮ ᱡᱟᱛᱨᱭᱟᱹᱠᱚ ᱢᱤᱫ ᱥᱟᱱᱛᱟᱹᱲ ᱟᱨ ᱮᱠᱫᱟ ᱡᱟᱦᱟᱜᱟᱱ ᱚᱠᱚᱭ-ᱠᱟᱞ ᱨᱮ ᱟᱡ ᱡᱟᱦᱟᱱ ᱴᱷᱟᱶᱠᱟᱹ ᱣᱷᱤᱥᱠᱤ ᱵᱨᱟᱸᱰᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱ ᱨᱟᱥᱛᱟ ᱫᱤᱭᱟᱹ ᱛᱮ ᱚᱲᱟᱜ ᱦᱩᱭ ᱠᱟᱱᱟᱭ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Diageo Travel Retail ᱨᱤᱴᱮᱞ ᱡᱟᱭᱜᱟ ᱟᱠᱟᱲ ᱨᱮᱠᱟᱛ (Retail Interior Design) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Diageo Travel Retail ᱨᱤᱴᱮᱞ ᱡᱟᱭᱜᱟ ᱟᱠᱟᱲ ᱨᱮᱠᱟᱛ (Retail Interior Design) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 40.12 meter square
2.7M tall walls - ᱴᱮᱜ ᱠᱚ
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - ᱯᱨᱮᱨᱚᱱᱟ
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Diageo Scotland Ltd
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
