ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Zifei Ding ᱨᱮᱱᱟᱜ Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ

Zifei Ding ᱨᱮᱱᱟᱜ Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025

Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ

Zifei Ding ᱞᱮᱠᱟᱛᱮ

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#168659 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱪᱟᱭᱱᱟᱴᱟᱳᱱ ᱨᱤᱵᱨᱟᱸᱰᱤᱝ ᱮᱴᱟᱜ ᱫᱮᱠᱷᱟᱹ ᱚᱲᱟᱠ ᱟᱨ ᱯᱳᱥᱴᱟᱨ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱠᱮᱞᱤᱯᱷᱳᱨᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱞᱚᱥ ᱮᱸᱡᱮᱞᱮᱥ ᱨᱮᱭᱟᱜ ᱪᱟᱭᱱᱟᱴᱟᱳᱱ ᱤᱞᱟᱠᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱟᱶᱟ ᱫᱮᱠᱷᱟᱹ ᱵᱮᱵᱚᱥᱛᱷᱟ ᱚᱠᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱚᱸᱥᱠᱟᱨᱤᱛᱤ ᱦᱮᱨᱤᱴᱮᱡᱽ ᱠᱚ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱟᱨᱮ ᱠᱚ ᱯᱩᱨᱟᱹᱱ ᱪᱟᱭᱱᱟᱴᱟᱳᱱ ᱨᱮᱭᱟᱜ ᱤᱛᱤᱦᱟᱥ ᱨᱮᱭᱟᱜ ᱜᱩᱨᱩᱛᱩᱭ ᱠᱷᱚᱸᱡ ᱦᱚᱸ ᱟᱨ ᱱᱟᱶᱟ ᱯᱞᱟᱡᱟ ᱨᱮᱭᱟᱜ ᱟᱰᱷᱩᱱᱤᱠᱛᱟ ᱟᱨ ᱱᱟᱶᱟᱠᱟᱱ ᱡᱤᱭᱚᱱ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ ᱾ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱪᱤᱱᱤ ᱟᱨ ᱟᱢᱮᱨᱤᱠᱟᱱ ᱥᱚᱸᱥᱠᱟᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱥᱤᱸᱜ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱟᱨ ᱞᱚᱠᱟᱞ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶᱠᱟᱹ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱾ ᱠᱟᱛᱷᱮ ᱯᱳᱥᱴᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱒᱔ ᱟᱨ ᱓᱖ ᱤᱸᱪ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱒᱐᱒᱓ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱮᱥᱤᱭᱟ ᱟᱨ ᱩᱛᱛᱚᱨ ᱟᱢᱮᱨᱤᱠᱟᱱ ᱥᱚᱸᱥᱠᱟᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱲᱟᱣ ᱠᱷᱚᱱ ᱚᱱᱚᱞ ᱴᱷᱮᱱ ᱴᱷᱟᱶᱠᱟᱹ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
24*36inch
ᱴᱮᱜ ᱠᱚ
Poster
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Poster and Rebranding
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Link culture and history of Chinese in North America
ᱜᱚᱵᱮᱥᱚᱱᱟ
Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
ᱯᱨᱮᱨᱚᱱᱟ
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
2023 , CA,USA
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Graphic design, visual design
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Zifei Ding
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Zifei Ding
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Zifei Ding

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ